Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,792 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,999 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,999 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,792 cutting edge ideas.

Soy-Based Beef Alternatives

The Imagic® Plant-Based Beef is Ready to Be Used in Recipes

— February 24, 2023 — Lifestyle
The Imagic® plant-based beef from Kansas Protein Foods is a meat alternative that's perfect for use in place where beef might otherwise be used to give it a plant-based boost. The product is textured vegetable protein (TVP) sourced from soy flour that has been formulated to look and test just like cooked beef. This enables the product to be incorporated into a wide range of recipes where beef would otherwise be used for a plant-friendly edge.

The Imagic® plant-based beef maintains a vegan formula that comes in Bits, Chips and Strips, and is a cost-effective option that's great for replacing beef as required. The product is positioned by the brand to be great for soups, sandwiches, sauces and prepared meals, amongst others.

Image Credit: Kansas Protein Foods
Trend Themes
1. Plant-based Meat Alternatives - The rise of plant-based meat alternatives is disrupting the traditional meat industry and offering new opportunities for innovative product development.
2. Soy-based Textured Vegetable Protein - Soy-based textured vegetable protein is revolutionizing the plant-based meat industry by providing a versatile and cost-effective alternative to traditional meat.
3. Meat Replacement Products - Meat replacement products are gaining popularity as consumers become more health-conscious and environmentally aware, creating opportunities for new products and market growth.
Industry Implications
1. Food Manufacturing - Food manufacturing companies have the opportunity to capitalize on the growing demand for plant-based meat alternatives by developing new products that cater to changing consumer preferences.
2. Retail and Grocery - Retail and grocery companies can benefit from the trend towards plant-based meat alternatives by offering a wider variety of products and catering to consumers who are looking for healthier and environmentally sustainable options.
3. Food Service and Catering - Food service and catering companies have the chance to offer more plant-based options on their menus to cater to a growing demographic of consumers who are seeking healthier and more sustainable food choices.
1.7
Score
Popularity
Activity
Freshness