These new CleanBean products have been introduced by Swees Plant Based Foods in Thailand as a series of meat alternatives that are crafted with taste, texture and nutrition in mind to strike a balance for foodies.
The products come in two varieties including The Beev Steaklets and the Chick*n Bites, which are each crafted using minimal ingredient and high-moisture extrusions (HME) technology. These aspects combine to achieve meat alternatives that have a meat-like texture to satisfying meat eaters and vegan consumers alike. The Beev Steaklets have 20.8-grams of protein with 7.6-grams of fiber per serving, while the Chick*n Bites have 22.8-grams of protein and 6.8-grams of fiber.
CEO Nick Frauenfelder commented on the new CleanBean products saying, "Tofu is good, but it’s not meat. I wanted something that would satisfy me and my meat-eating friends – a plant-based option that truly tastes and performs like meat, without compromising on health or ingredients."
Image Credit: Swees Plant Based Foods
Why This Trend Is Growing
- High-moisture Extrusion Technology
- The adoption of high-moisture extrusion (HME) technology enables the production of plant-based meats with superior texture comparable to traditional meat products.
- Minimal Ingredient Food Products
- The emphasis on minimal ingredient profiles aligns with increasing consumer demand for clean-label foods that offer transparency and simplicity in formulations.
- Protein-rich Meat Substitutes
- Developing plant-based alternatives with high protein content caters to health-conscious consumers seeking nutritious and fulfilling meat substitutes.
Industries Being Reshaped
- Plant-based Food Industry
- The plant-based food sector is revolutionizing dietary options by creating products like CleanBean that appeal to both vegans and traditional meat-eaters.
- Food Technology Sector
- Advancements in food technology, such as HME, are pivotal in crafting plant-based products that mimic the taste and texture of conventional meats.
- Health-conscious Consumer Market
- As consumers increasingly prioritize health and sustainability, the market for nutritious and minimally processed food alternatives is rapidly expanding.
