Beyond Chicken Pieces are Arriving at Kroger in the US
Michael Hemsworth — May 1, 2025 — Lifestyle
References: beyondmeat & vegconomist
Beyond Chicken Pieces from Beyond Meat are making their way to more than 1,900 Kroger locations in the US as a versatile, plant-based protein option for consumers that can easily be swapped in for conventional chicken in a range of recipes.
The product has an unbreaded chicken inspiration that's crafted with simple ingredients and avocado oil, and boasts 21-grams of protein per serving. The plant-based chicken product contains 0.5-grams of saturated fat and zero cholesterol, GMOs, antibiotics and hormones to provide peace of mind for consumers. The product is also certified by the Clean Label Project and the American Heart Association's Heart-Check program.
Beyond Chicken Pieces focus on the next phase of plant-based meat products by encouraging consumers to customize them to their specific recipe or flavor preferences.
Image Credit: Beyond Meat
The product has an unbreaded chicken inspiration that's crafted with simple ingredients and avocado oil, and boasts 21-grams of protein per serving. The plant-based chicken product contains 0.5-grams of saturated fat and zero cholesterol, GMOs, antibiotics and hormones to provide peace of mind for consumers. The product is also certified by the Clean Label Project and the American Heart Association's Heart-Check program.
Beyond Chicken Pieces focus on the next phase of plant-based meat products by encouraging consumers to customize them to their specific recipe or flavor preferences.
Image Credit: Beyond Meat
Trend Themes
1. Health-conscious Labeling - Products certified by organizations like the Clean Label Project and the American Heart Association offer a competitive edge in consumer trust and transparency.
2. Customizable Plant-based Products - Consumers are seeking plant-based options that allow for personal culinary customization, giving them control over taste and nutritional content.
3. Low-saturated Fat Alternatives - Plant-based proteins with minimal saturated fat content present an alternative to traditional meats, appealing to health-focused consumers.
Industry Implications
1. Plant-based Food Industry - Expanding distribution of versatile plant-based proteins like Beyond Chicken Pieces signifies growth and innovation in the alternative protein sector.
2. Retail Grocery Industry - Major retailers like Kroger integrating plant-based products into their offerings reflect a shifting consumer demand towards sustainable and health-aligned foods.
3. Food Certification Industry - Certifications from organizations emphasizing health and safety are becoming influential as consumers prioritize verified product claims.
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