The Beyond Chicken Pieces Spicy Buffalo has been added to the brand's product portfolio as a seasoned, spicy and tangy meat alternative that's ready for use in a variety of recipes. The product features the brand's reformulated plant-based chicken pieces that are now made with avocado oil with no added hormones, antibiotics or cholesterol, while also being low in saturated fat. The product comes in at 130-calories per serving with 21-grams of protein and is arriving at more than 2,000 Kroger locations in the US to work well for consumers seeking out meat alternatives this spring and summer.
Founder and CEO Ethan Brown commented on the Beyond Chicken Pieces Spicy Buffalo saying, "The product is the latest output of our strategy to provide consumers with an industry-leading portfolio of clean and delicious offerings. The introduction of Beyond Chicken Pieces Spicy Buffalo at Kroger stores nationwide marks an exciting expansion of our chicken portfolio
Why This Trend Is Growing
- Avocado-oil-based Plant Proteins
- Formulation shifts toward avocado oil in plant proteins create opportunities for differentiated, perceived-healthier alternatives that can command premium positioning.
- Seasoned Ready-to-cook Meat Alternatives
- Pre-seasoned, ready-to-use plant-based pieces open space for convenience-driven product lines that replicate restaurant flavors at home.
- Clean-label High-protein Alternatives
- Products touting no hormones, antibiotics or cholesterol while delivering 20+ grams of protein provide a platform for brands to disrupt traditional meat based on transparency and nutrition.
Industries Being Reshaped
- Retail Grocery Chains
- Large grocers expanding distribution of plant-based SKUs can reshape category merchandising and private-label innovation to capture flexitarian shoppers.
- Food Manufacturing
- Manufacturers reformulating with novel oils and clean-label ingredients face potential to overhaul supply chains and ingredient sourcing for next-generation protein products.
- Foodservice and Restaurants
- Operators incorporating seasoned plant-based chicken into menus present chances for menu reinvention that targets flavor-seeking, health-conscious diners.
