These new Kettle Brand potato chips flavors have been debuted by the Campbell's-owned brand as a series of snack products that put spicy and savory taste profiles in the spotlight. The brand is introducing the new Smoky Buffalo and Spicy Kimchi varieties, which are each characterized by their depth of flavor that will work well for consumers increasingly seeking out new food experiences.
The Smoky Buffalo variety features a creamy, smoky profile with the signature tangy taste of buffalo sauce, while the Spicy Kimchi option is made with avocado oil and boasts the flavor of fermented cabbage, garlic and red chili.
A brand representative commented on the new Kettle Brand potato chips flavors saying, "At Kettle Brand, curiosity has always led the way—and that’s exactly what inspired our new Smoky Buffalo and Spicy Kimchi Chips Made with Avocado Oil. From the creamy, smoky richness of buffalo to the bold, fermented heat of kimchi, these chips deliver a multi-sensory flavor experience with the signature kettle-cooked crunch fans expect from us. They’re crafted for snackers who aren’t afraid to explore bold, authentic flavor in every bite.”
Image Credit: Campbell's
What's Driving This Trend
- Global Palette Innovation
- The introduction of globally inspired flavors like Spicy Kimchi highlights a trend towards multicultural culinary exploration in snack products.
- Sensory Experience Snacks
- The focus on multi-sensory flavor profiles indicates a consumer demand for snacks that provide a rich and immersive eating experience.
- Health-conscious Indulgence
- Using avocado oil in the chips caters to a trend of health-conscious consumers seeking better-for-you indulgent treats.
Who This Affects Most
- Snack Food Industry
- Innovative flavors in snack foods point to a dynamic shift in the snack industry towards embracing diverse cultural influences.
- Flavor Technology
- Advancements in flavor technology facilitate the creation of complex taste profiles in traditionally simple products like potato chips.
- Healthy Alternatives Market
- The use of premium ingredients like avocado oil reflects growth in the market for healthier snack alternatives.
