JUST Meat Chicken is an upcoming plant-based chicken product slated to hit store shelves to help shake up mealtime for consumers seeking a meat-free option that doesn't skimp on taste or texture.
The product is crafted with wheat protein and soy protein concentrate, while sunflower oil, coconut oil and seasonings help to further refine the texture and flavor of the plant-based meat. The product achieves a realistic texture when compared to conventional chicken and could thus make waves amongst foodies on the hunt for a way to enhance their favorite recipes.
JUST Meat Chicken will come in three flavors when it formally launches including Original, Buffalo and Sesame Ginger, which will each feature 18-grams of protein per serving with 54-grams per pack.
Image Credit: Eat Just
Key Themes Behind This Trend
- Flavor-diverse Plant-based Proteins
- The launch of multi-flavored plant-based chicken products suggests a burgeoning demand for variety in meat substitutes, providing new taste experiences for consumers.
- Texture-refinement Techniques
- Advancements in plant-based texture replication highlight significant strides in creating meat alternatives that mimic the mouthfeel of conventional chicken, appealing to texture-focused food enthusiasts.
- High-protein Meat Alternatives
- The introduction of plant-based chicken with substantial protein content addresses the nutritional expectations of consumers seeking meat-free diet options.
Where This Applies
- Plant-based Food Manufacturing
- The development of plant-based chicken products paves the way for innovative processes in the creation of meat analogs, expanding offerings in the rapidly growing plant-based sector.
- Food Flavoring and Seasoning
- Innovations in seasoning combinations for plant-based meats present creative opportunities for the flavoring industry to craft unique profiles that enhance meat substitutes.
- Nutritional Products
- The focus on high-protein plant-based foods aligns with consumer interest in health-conscious products, opening doors for the nutritional sector to explore fortified alternative proteins.
