Just Salad is giving its classic Chipotle Cowboy Salad a makeover thanks to a new partnership with Beyond Meat.
Just Salad recently announced that it has teamed up with Beyond Meat – one of the leading plant-based meat companies – to offer its new plant-based chicken as a permanent menu item across Just Salad stores nationwide. To celebrate the partnership and give fans a fresh way to try the new offering, the brand's popular Chipotle Cowboy Salad will now include Beyond Chicken as a featured ingredient. The plant-based chicken is made from simple, plant-based ingredients, and packs a whopping 14g of protein per serving. Beyond Chicken also features 40% less saturated fat than the leading foodservice chicken tender, making it a better-for-you option for some consumers.
Image Credit: Just Salad
What's Driving This Trend
- Rise of Plant-based Meats
- There is a growing demand for plant-based meat alternatives, creating an opportunity for more companies to partner with plant-based meat producers.
- Menu Innovation
- Partnering with plant-based meat companies allows for creative menu innovation and the chance to appeal to a wider range of consumers.
- Healthy Fast Food Options
- The integration of plant-based meats offers an opportunity for fast food chains to offer healthier options and appeal to consumers who prioritize health and wellness.
Who This Affects Most
- Food and Beverage
- Plant-based meats are quickly becoming mainstream and are creating partnerships with food and beverage companies to meet the growing consumer demand for healthy and environmentally sustainable alternatives.
- Fast Food
- This innovation offers fast food restaurants the opportunity to revamp their menu and adapt to a growing demand for healthier and environmentally conscious options.
- Retail
- As more companies transition to using plant-based meats, retail stores have the opportunity to offer a wider range of healthier and environmentally sustainable options to consumers.
