CHKN Not Chicken (CNC) is made by flexitarians and its meatless alternatives specifically speak to omnivores who want to reduce their consumption of meat. As CNC co-founder and CEO Brian Pope told VegNews, "Our mission is to inspire consumers to live healthier, more sustainable lives and we believe the best way to achieve this vision is to create easy ways for people to enter the flexitarian lifestyle and cut meat out of their diets a couple of days a week."
The soy-free and gluten-free meatless chicken by the brand is made with pea protein and the shredded product can be found in varieties like classic Naked CHKN, Mexican-inspired Fiesta CHKN, and pan-Asian-inspired Zen.
In the future, the brand has its sights set on creating alternatives to breasts and tenders, as well as Pork Not Pork and TRKY Not Turkey.
What's Driving This Trend
- Flexitarian Alternatives
- CNC's meatless alternatives specifically speak to omnivores who want to reduce their consumption of meat, creating an opportunity for companies to develop products that cater to this growing flexitarian lifestyle.
- Pea Protein Products
- As CNC's meatless chicken is made with pea protein, it creates an opportunity for companies to develop more pea protein-based products in the market.
- Meat Alternatives for Specific Cuisines
- The various shred varieties of CNC meatless chicken such as Fiesta CHKN and Zen creates an opportunity for companies to develop meatless alternatives for other specific cuisines.
Who This Affects Most
- Food and Beverage
- As CNC is creating vegan meat substitutes, it provides opportunities in the Food and Beverage industry for companies to enter the vegan market.
- Agriculture
- As CNC's meatless chicken uses pea protein, it creates opportunities in the Agriculture industry to grow more peas to meet the demand of the growing meatless food market.
- Fast Food
- The future development of CNC's Pork Not Pork and TRKY Not Turkey creates opportunities in the Fast Food industry for companies to serve meatless fast food options.
