Enjoying quick and easy meatless Indian meals is especially easy thanks to Shicken, which creates chef-made vegan meals that are prepared with a plant-based chicken substitute made from soy protein. The authentic home-cooked Indian frozen ready meals are entirely plant-based and they use only natural ingredients primarily sourced locally within the UK.
The flash-frozen meals are prepared with soy-based Shicken pieces that are treated with a tandoori marinade, then cooked on a live flame to achieve light charring. In the range of meatless products, Shicken offers options like curries, Tikka Masala, Korma and Saag. These products are packaged in compostable sugarcane-based packaging with 100% recyclable paper sleeves.
These ready-made meals support the growing number of consumers who want healthy, convenient and sustainable mealtime solutions that take the stress out of time in the kitchen.
Key Themes Behind This Trend
- Plant-based Meat Alternatives
- The use of plant-based meat alternatives like soy protein opens up opportunities to create vegan versions of popular meat dishes.
- Sustainable Packaging
- The use of compostable sugarcane-based packaging with 100% recyclable paper sleeves for ready-made meals could be a disruptive innovation opportunity in the food packaging industry.
- Convenient Mealtime Solutions
- The popularity of ready-made meals that are healthy, convenient, and sustainable showcases a need for disruptive innovation opportunities within the food industry.
Where This Applies
- Food
- Meatless Indian meals like those offered by Shicken present opportunities for innovation in the food industry using plant-based meat alternatives.
- Packaging
- The use of compostable and recyclable packaging for ready-made meals is a potential area of disruption and innovation in the packaging industry.
- Sustainability
- The trend towards sustainable food products can drive innovation within the food industry to create more environmentally-friendly mealtime solutions.
