Fans of Outback Steakhouse's iconic Bloomin' Onion will soon have a new way to enjoy the dish in the form the restaurant's new Bloomin’ Fried Chicken.
Though Outback Steakhouse is known for its steaks, the chain's Bloomin' Onion has always been a fan favorite. Now Outback is applying the same formula to fried chicken with its Bloomin’ Fried Chicken. This supersized dish consists of a boneless chicken breast that's been hand-battered in Outback Original Bloomin’ Onion seasoning. The chicken is then deep-fried until golden and finished with a drizzle of the signature spicy bloom sauce. If that weren't enough, the whole thing is also served with mashed potatoes and fresh veggies.
By venturing its fried chicken territory, Outback appears to be diversifying its menu in an attempt to draw in a new group of customers.
Image Credit: Outback Steakhouse.
What's Driving This Trend
- Supersized Entrees
- Restaurants are innovating and reinventing classic dishes by creating supersized entrees that are visually appealing and deliver a big taste.
- Seasoned Chicken
- Chain restaurants are experimenting with unusual coating and seasoning techniques to create a more flavorful chicken dish.
- Menu Diversification
- Chain restaurants are expanding their menus to attract new customers and offer more options for existing customers.
Who This Affects Most
- Restaurant Industry
- The restaurant industry can benefit from creating innovative dishes that can attract new customers and keep loyal ones.
- Poultry Industry
- The poultry industry can leverage the trend of seasoned chicken to provide unique and flavorful chicken products to restaurants and consumers.
- Food Service Industry
- The food service industry can benefit from diversifying menus and offering new dishes to provide a fresh experience for customers.
