These food and beverage pairing innovations range from chef-curated beer recipes -- like those conceived by Irish celebrity chef and cookbook author Chef Clodagh McKenna for beer brand Guinness -- to gourmet brewery concepts like The Brewer's Table in Austin, Texas.
While Chef Clodagh McKenna and Guinness teamed up to introduce three signature recipes that showcase the Irish stout's versatility, Austin's The Brewer's Table specializes in handcrafted beers that are paired with unique and experimental dishes. Overall, the restaurant brewery boasts a beverage selection described as "a crossover and collaboration of ideas and ingredients with the food."
Other food and beverage pairing innovations include Coleman’s exclusive Budweiser meat product range that spotlights slow-roasted pork and UNION's Charcuterie Crisps which were launched in collaboration with Made to Drink UK. The crisps are not only a tasty snack alone but are specifically meant to be enjoyed as a bar bite alongside beer and wine.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
