When it comes to pairing food with wine, red wine is often reserved for red meats and white is often suggested to be served alongside seafood—Pizza Wine from Grapest Wines & Co. sets itself apart as a product that has been expressly created for a flavorful experience with a specific meal.
In general, Grapest Wines & Co. is on a mission to create "wine for the grapest food." Its first project, Pizza Wine, is made in Italy with handpicked Sangiovese red Italian wine grapes. As part of the task of creating the pizza-specific wine product, Grapest Wines & Co. collaborated with sommeliers, mixologists and friends.
While there are many wine drinkers who are seriously interested in the wine production process, Grapest Wines & Co.'s products appeal to the foodie who is fixated on fun flavor experimentation. As such, the brand addresses its target consumer, by saying "you don't care about our fancy production process. The silver lining here is that this tastes great pairing it with pizza."