The September 2018 marketing ideas are full of creative, interactive and thoughtful initiatives that bring brands closer to their audience.
The North Face, for one, offered its most daring consumers a revived line of professional rock climbing gear through a high-altitude pop-up shop. The temporary location was set up at 2,100 meters in the Dolomites in Italy, generating not only excitement but also a drive for performance and a love for nature.
Contemporary streetwear label Supreme, on the other hand, has absolutely mastered its physical extension into the urban world with an array of extravagant branding projects. A campaign that gained immense traction in the September 2018 marketing category was a partnership with the New York Post. The publicity stunt involved the placement of the minimalist Supreme logo on the news publication's front page.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
