What is the trend of personalized footwear?

The success of custom-made OFF-WHITE Presto silhouette shoes dyed in coffee by UBIQ using Rival Bros. Coffee may lead to more opportunities for mass market production of personalized footwear.

What is the trend of marketing through collaborations?

The UBIQ and Rival Bros. Coffee collaboration on the custom-made shoes shows the disruptive innovation potential for marketing products through cross-branding and limited time offers.

What is the trend of limited edition consumer goods?

The popularity of unique custom-made footwear like UBIQ's coffee-dyed OFF-WHITE Presto silhouette shoes proves the potential for more limited edition products to create excitement for consumers and drive business growth.

What are the implications for the fashion industry?

The fashion industry has a disruptive innovation opportunity to embrace personalized shoes that cater to consumers' specific tastes using new technology and materials.

What are the implications for the coffee industry?

The success of the UBIQ and Rival Bros. Coffee collaboration indicates a potential for coffee industry disruptors to explore new marketing opportunities using co-branded promotions.

What are the implications for the e-commerce industry?

The impact of UBIQ's collaboration with Rival Bros. Coffee to make custom-made footwear available through a raffle on Instagram demonstrates the potential for e-commerce platforms to leverage social media for targeted consumer promotions.

Custom Coffee-Dyed Sneakers : custom-made footwear

UBIQ's Custom-Made Footwear Boasts the OFF-WHITE Presto Silhouette

Kalin Ned — August 6, 2018 — Art & Design

References: instagram & highsnobiety

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UBIQ -- a premium shoes and apparel boutique in Pennsylvania, is partnering up with Rival Bros. Coffee for a raffle of a pair of custom-made footwear. The shoes take on the silhouette of the wildly sought out OFF-WHITE x Nike Air Prestos and the uniqueness of UBIQ's design is bound to tempt sneakerheads.

The upper of the custom-made footwear is dosed in cold brew coffee, giving off a strong aesthetic that will surely appeal to the coffee connoisseur. The UBIQ x Rival Bros. Coffee raffle gives individuals the opportunity to win a $50 USD gift card to the small-batch coffee roasters, as well as the custom-made footwear. The contest is running on Instagram with the hashtag #readymadeoffwhite, which is a shout out to OFF-WHITE's initative that "urged [users] to customize their Prestos."

Trend Themes

Personalized Footwear — The success of custom-made OFF-WHITE Presto silhouette shoes dyed in coffee by UBIQ using Rival Bros. Coffee may lead to more opportunities for mass market production of personalized footwear.
Marketing Through Collaborations — The UBIQ and Rival Bros. Coffee collaboration on the custom-made shoes shows the disruptive innovation potential for marketing products through cross-branding and limited time offers.
Limited Edition Consumer Goods — The popularity of unique custom-made footwear like UBIQ's coffee-dyed OFF-WHITE Presto silhouette shoes proves the potential for more limited edition products to create excitement for consumers and drive business growth.

Industry Implications

Fashion — The fashion industry has a disruptive innovation opportunity to embrace personalized shoes that cater to consumers' specific tastes using new technology and materials.
Coffee — The success of the UBIQ and Rival Bros. Coffee collaboration indicates a potential for coffee industry disruptors to explore new marketing opportunities using co-branded promotions.
E-commerce — The impact of UBIQ's collaboration with Rival Bros. Coffee to make custom-made footwear available through a raffle on Instagram demonstrates the potential for e-commerce platforms to leverage social media for targeted consumer promotions.

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