Jordan Brand Unveils a New Latte Colorway of the AJ1
Jordan Brand unveils another tonal iteration of the iconic Air Jordan 1 High sneaker model with a Latte colorway palette. It is highlighted by a soft brown tone that is reminiscent of the milky coffee drink detailing a base foundation of luxe leather in white.
The white base continues as the tongue is done in the same hue with Sail making up the midsole base. Black details add a touch of contrast which is seen along the collar's base, mudguard, eyestays, and branding features. This includes the Swoosh on the side of the shoe and the Air Jordan motif by the collar. The Latte hue makes its way to the heel counter, collar overlay, and slightly on the outsole.
Image Credit: Sharkicks1, hypebeast, nike
The white base continues as the tongue is done in the same hue with Sail making up the midsole base. Black details add a touch of contrast which is seen along the collar's base, mudguard, eyestays, and branding features. This includes the Swoosh on the side of the shoe and the Air Jordan motif by the collar. The Latte hue makes its way to the heel counter, collar overlay, and slightly on the outsole.
Image Credit: Sharkicks1, hypebeast, nike
Trend Themes
1. Tonal High-top Sneakers - The increasing popularity of tonal high-top sneakers presents an opportunity for brands to create unique colorways that cater to consumer preferences.
2. Latte Colorway - The introduction of a new latte colorway in sneaker design offers a fresh and trendy option for sneaker enthusiasts looking for versatile footwear.
3. Contrasting Details - The use of contrasting colors and details on sneakers allows brands to add visual interest and create a standout design that appeals to fashion-conscious consumers.
Industry Implications
1. Footwear - The tonal high-top sneaker trend brings opportunities for footwear companies to innovate in design, materials, and color options to meet the evolving demands of consumers.
2. Fashion - The latte colorway trend in sneakers opens up possibilities for fashion brands to incorporate this popular neutral shade into their collections, creating cohesive and on-trend looks.
3. Retail - The demand for contrasting details in sneakers creates opportunities for retailers to curate a unique selection of footwear that caters to customers seeking stylish and eye-catching designs.
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