These 2018 customization trends allow customers to give their products and services a personal touch. This enables a closer and more connected experience. Everyone has different needs and preferences, and that concept spans across a plethora of different areas. This includes decorating a space for different interchanging purposes, personalizing a meal, or customizing preferred fashions.
A great example is the 'Sactional' sofa designed by Lovesac -- it can be completely customized due to the modular construction. It can also be moved around to create different shapes, adjusting to the setting of each given space. Another great customizable trend is the Labothéry tea shop that opened up in Toronto this year. It allows customers to choose their own ingredients, encouraging experimentation and exploration to find one's own preference.
For more customization innovations in the year ahead, check out our 2019 Trend Report.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
