Illustrated street mats are a welcomed childhood memory for many, but Renault Romania takes the aesthetics and injects them with a purpose. The Doodle Mats is a fully customizable rug that aims to promote and teach pedestrian safety with a focus on kids.
Parents are offered a choice of three original illustration styles. Once the desired aesthetic is selected, the grown-up inputs the desired address -- of their home, for example. Renault Romania's project relies on a special algorithm that transforms the Google Maps location to the illustrated street mat equivalent. Thus, kids can play on the carpet, whilst learning about dangerous intersections and safety precautions in their own neighborhood.
The illustrated street mats are definitely a much more approachable, playful and interactive way for children to learn road safety than the usual, arguably boring lectures about it.