Levi's embraces DIY-style fashion and customization through its new modern tool INK. The high-tech device is fully programmable and it allows users to print their custom design onto a piece of cloth. INK is debuted via a mobile pop-up experience — Levi's Tailor Shop, that has been setting camp at festivals and events in Germany and Switzerland.
Levi's is operating on multiple levels during its 'We Are All Collaborators' tour. For one, the brand is embracing the serge for DIY-style fashion and the importance of personalization. Secondly, the customization tool is an interesting piece of technology that creates an active agent of the consumer who has input in the final design of the piece. Thirdly, since Levi's is largely affiliated with outfitting musicians and creatives, the festival environment for its DIY-style fashion pop-up is absolutely ideal.
Photo Credits: Kelvyn Colt
Key Themes Behind This Trend
- Diy-style Fashion
- Levi's is embracing the surge for DIY-style fashion and personalization, and creating an active agent of the consumer who has input in the final design of the piece.
- Customization Tools
- INK, Levi's programmable and high-tech customization tool, creates an opportunity for businesses to provide personalized products.
- Mobile Pop-up Experiences
- Levi's mobile pop-up experience is ideal for outfitting musicians and creatives, and creates an opportunity for other businesses to bring their products directly to consumers.
Where This Applies
- Fashion
- Levi's Tailor Shop and INK bring the surge for DIY-style fashion and personalization to the forefront of the industry.
- Technology
- INK's programmable and high-tech customization tool creates an opportunity for the technology industry to innovate products with personalization capabilities.
- Events and Festivals
- Levi's mobile pop-up experience at festivals creates an opportunity for event and festival industries to offer customizable products and experiences.
