OVERKILL and adidas announced on Instagram that they will be offering up an exclusive opportunity for a lucky group of 300 consumers, giving them the chance to cop their own SPEEDFACTORY AM4 sneakers. The sneakers will be exclusively created for them and they will all boast the same fully knit textile uppers. This sits on top of the label's signature Torsion-enhanced BOOST technology on its midsole, blended with a stretchweb outsole.
The lucky 300 consumers will be given the liberty to participate in a creative and manufacturing process in creating their own pair. They will also be filmed in a documentary style to create a lasting consumer experience as they intricately personalize their own sneakers. This opens doors for guests to see what happens far beyond the storefront and understand the industry from their own perspectives.