Through their collaborative creative project, New York-based concept retailer STORY and the newly formed Peanuts Global Art Collective aim to arrange a space where urban communities can express themselves. The experimental initiative is dubbed 'How Original!' and it also taps into notable fashion labels like Champion, HUF and more.
The Peanuts Global Art Collective is a group of seven artists who offer whimsical interpretations of the characters from the popular animated franchise. The collaborative creative project adequately highlights unique work through the release of Peanuts-themed apparel, accessories, and collectibles.
What is more, STORY will host a number of DIY-style events that tap into local makers and artists. The opportunity invites the community to celebrate art through customization tutorials with Vans, for example.