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Top 100 Social Media Trends for 2019

From Pop-Up Happiness Museums to Virtual Fashion Influencers

— February 18, 2019 — Keynote Trends
These 2019 social media trends highlight progressive ways that users are interacting with online platforms. The online space created more opportunities for users to immerse themselves into, covering an endless amount of concepts and different industries. It allows users to create their own personal online identity, create connections, and broaden communication with their peers, influencers, and with corporate brands.

A prime example is Miquela Sousa, who is the first-ever virtual fashion influencer that is completely programmed to function like a real human being. She works with names such as Supreme, Chanel, and Prada, digitally attending premium fashion events -- she also has a successful music career. Another social media trend is the 'Happy Place' museum -- it is a traveling experiential pop-up that features specially curated rooms that are designed for Instagram-worthy captures.

For more social media innovations in the year ahead, check out our 2019 Trend Report.
7.4
Score
Popularity
Activity
Freshness
100
International Pen Pal Apps
International Pen Pal Apps
The 'PEN PALS' Social Network You Send Notes to Others Around the World
<
99
Collaborative Subscription Boxes
Collaborative Subscription Boxes
FabFitFun and Pinterest Teamed Up for a Limited-Edition Box
<
98
Document-Summarizing Chatbots
Document-Summarizing Chatbots
'SummarizeBot' Quickly Synthesizes Content for Easy Consumption
<
97
Photo-Friendly Dining Tables
Photo-Friendly Dining Tables
Boston Chops' 'Instagram Table' Guarantees Good Food Pictures
<
96
Creative In-Game Ads
Creative In-Game Ads
Nike and McDonald's are Advertising Through a Game on the WeChat App
<
95
Location-Based Social Networks
Location-Based Social Networks
The 'Around' Social Network Finds New Friends Nearby
<
94
Interactive 3D Social Posts
Interactive 3D Social Posts
Facebook 3D Posts can Now Be Shared Through the News Feed
<
93
AR Movie Posters
AR Movie Posters
Facebook’s AR Target Tracker Effects Enhance Movie Logos, Images and More
<
92
Creative Food Pairing Competitions
Creative Food Pairing Competitions
Trader Joe's is Asking Customers to Dream Up New Food Mash-Ups
<
91
Social Media Housing Marketplaces
Social Media Housing Marketplaces
Facebook has announced the launch of a housing marketplace
<
90
Celebratory Pet Apps
Celebratory Pet Apps
The 'Superstar Pet' App Helps to Share Personalized Videos of Pets
<
89
Designer-Curated Concept Shops
Designer-Curated Concept Shops
Christian Siriano's The Curated NYC is Interactive & Instagrammable
<
88
High Fashion Hotlines
High Fashion Hotlines
The Balenciaga 2018 Runway Show Featured an Interactive Phone Line Component
<
87
Empowering In-Store Fashion Shows
Empowering In-Store Fashion Shows
Justice's Interactive Back-to-School Campaign Boasts Inclusivity
<
86
Cryptocurrency Social Media Sites
Cryptocurrency Social Media Sites
'Belacam' Enables Users to Earn Money for Liked Photos
<
85
Socially Inspired Recipes
Socially Inspired Recipes
Knorr's 'Eat Your Feed' Matches Meals to One's Instagram Posts
<
84
Photo-Ready Fashion Labels
Photo-Ready Fashion Labels
'Peyton and Parker' Helps to Inspire "Instagram-Worthy Moments"
<
83
Social Media E-Commerce Platforms
Social Media E-Commerce Platforms
IG Shopping Lets Buyers Purchase Directly on the New Platform
<
82
Compact 360-Degree Cameras
Compact 360-Degree Cameras
The Vuze XR Brings 360-Degree Video and a Wider Audience
<
81
Rewarding Digital Detox Apps
Rewarding Digital Detox Apps
The Lilspace App Awards Your Community for Offline Hours
<
80
Cookie-Drawn Eyebrows
Cookie-Drawn Eyebrows
The #OreoBrows Oreo Challenge Has People Make Snack-Like Eyebrow Art
<
79
Smartphone-Inspired Compact Cameras
Smartphone-Inspired Compact Cameras
The Fujifilm XF10 is Geared to Smartphone Photographers
<
78
Subscription Box Live Shows
Subscription Box Live Shows
FabFitFun Live is a QVC-Style Show for Its Subscription Box Contents
<
77
Exclusive Social Networking Services
Exclusive Social Networking Services
ONN Network Comes With a Private Online Concierge
<
76
Color-Changing AR Hair Ads
Color-Changing AR Hair Ads
Clairol and Snapchat are Testing Shoppable Augmented Reality Ads
<
75
Social Media Business Magazines
Social Media Business Magazines
'Grow by Facebook' is a New Magazine That is Printed Quarterly
<
74
Influencer Family Fashion Campaigns
Influencer Family Fashion Campaigns
This Acne Studios Campaign Features the Lewis-Anthony Clan
<
73
Mock Influencer Fashion Campaigns
Mock Influencer Fashion Campaigns
The Juicy Couture Fall 2018 Ads are Styled as Sponsored Posts
<
72
Personalized In-Store Wishlists
Personalized In-Store Wishlists
The Conran Shop & Pinterest are Simplifying Shopping Experiences
<
71
Fitting Room Ad Campaigns
Fitting Room Ad Campaigns
This American Eagle Campaign Gives All Shoppers the Chance to Be Models
<
70
Phone-Smashing Pop-ups
Phone-Smashing Pop-ups
Huawei's Pop-up Let Guests Smash Their Old Devices with an Axe
<
69
VR TV Streaming Services
VR TV Streaming Services
The Oculus TV VR Service Immerses Viewers in Their Favorite Content
<
68
Color-In Mobile Posters
Color-In Mobile Posters
BBH LA Created Customizable Posters for Instagram for Teens to Share
<
67
Famous Songwriter Typefaces
Famous Songwriter Typefaces
The Handwriting of Artists' are Now Available in Downloadable Fonts
<
66
Fashionable Social Sunglasses
Fashionable Social Sunglasses
The Newest Spectacles by Snap Feature Fashion-Forward Designs
<
65
Next-Gen Community Shops
Next-Gen Community Shops
China's RED Home is a Destination for Xiaohongshu's E-Commerce Users
<
64
Fashion Influencer Firms
Fashion Influencer Firms
Influencer Agency Estate Five is Using Online Figures to Change Fashion
<
63
Reshaping the Canadian Tequila Market
Reshaping the Canadian Tequila Market
An Interview with Craig Shaw, Co-Founder of Aguamiel Tequila
<
62
Gilded Fast Food Burgers
Gilded Fast Food Burgers
McDonald's is Giving Away a Big Mac Ring Dubbed the 'Bling Mac'
<
61
Crowdsourced Dress Designs
Crowdsourced Dress Designs
/Nyden is Using Instagram Stories to Refine Fashion Design Ideas
<
60
Collaborative Comedic Influencer Palettes
Collaborative Comedic Influencer Palettes
Morphe and Bretman Rock Created a Highlighter Palette
<
59
Influencer-Friendly Beauty Stores
Influencer-Friendly Beauty Stores
Morphe Brushes' First UK Location Includes a Vlogger Studio
<
58
Pizza-Purchasing Social Lenses
Pizza-Purchasing Social Lenses
Domino's Shoppable AR Snapchat Lens Lets Users Easily Order Pizzas
<
57
Garden-Connected Office Extensions
Garden-Connected Office Extensions
Frank Gehry Designs Facebook's Headquarters in Silicon Valley
<
56
YouTube Star Clothing Collections
YouTube Star Clothing Collections
Emma Chamberlain and Dote Release an Exclusive Online Collection
<
55
Influencer-Labeling Apparel
Influencer-Labeling Apparel
Pizzaslime's Influencer Apparel is for the Self-Aware Self-Promoter
<
54
Decaying Social Media Art
Decaying Social Media Art
The 'Social Decay' Series Depicts Crumbling Social Media Logos
<
53
Social Media Pop-Up Shops
Social Media Pop-Up Shops
The #InstagramPopUp Market in London Spotlighted Six Fashion Brands
<
52
4K Vlogging Cameras
4K Vlogging Cameras
The 'Idolcam' Ensures Smooth Recording of Personal Video Blogs
<
51
Stylish Designer Compression Wear
Stylish Designer Compression Wear
YEEZY Collaborates with 2XU on a High-Performance Capsule
<
50
Surreal Ice Cream Photography
Surreal Ice Cream Photography
Ben Denzer's Instagram Account Portrays Melting Desserts and Books
<
49
Social Media-Optimized Logo Redesigns
Social Media-Optimized Logo Redesigns
The Smarties Logo Moves from Nostalgia to Modern Day
<
48
Desi Disney Princess Looks
Desi Disney Princess Looks
Hamel Patel Created Disney-Inspired Looks That Feature Indian Attire
<
47
Interactive AR Messengers
Interactive AR Messengers
The New AR Facebook Messenger Camera Effects Create Engaging Experiences
<
46
Realistic Succulent Plant Cakes
Realistic Succulent Plant Cakes
Brooklyn Floral Delight Makes Deceptive Cactus-Like Cakes
<
45
Immersive Tea-Themed Experiences
Immersive Tea-Themed Experiences
Room For Tea is Opening in New York City
<
44
Haute Couture GIFs
Haute Couture GIFs
Prada Launched Instagram GIFS for the Fall/Winter 2018 Season
<
43
Uncomfortable Facial Art
Uncomfortable Facial Art
The Work of Austin Smith is Confrontational in Its Very Essence
<
42
Gravel-Based Interactive Installations
Gravel-Based Interactive Installations
PanGenerator's Artwork Turns Your Selfie into Gravel
<
41
The Social Entrepreneur Revolution
The Social Entrepreneur Revolution
We Asked Gary Vaynerchuk What Goes into 'Crushing It!'
<
40
Streaming Service Pop-Up Exhibitions
Streaming Service Pop-Up Exhibitions
Netflix's 'Because You Watched' Lets Fans Step Into Show Sets
<
39
Augmented Reality Scavenger Hunts
Augmented Reality Scavenger Hunts
Verizon Runs a Snapchat Contest, Relying on AR and Geolocation
<
38
Tech-Savvy Elderly Influencers
Tech-Savvy Elderly Influencers
Baddie Winkle is a Social Media Influencer and Famous Model
<
37
Social Media-Friendly Offices
Social Media-Friendly Offices
The Instagram Office by Gehry Partners is Exceptionally Whimsical
<
36
Short-Form Video Apps
Short-Form Video Apps
TikTok and Musical.ly Build a Platform That Enables Creativity & Expression
<
35
Acne-Normalizing Photography
Acne-Normalizing Photography
Peter DeVito Created a Series of Inspiring Unretouched Photos
<
34
Immersive Storytelling Activations
Immersive Storytelling Activations
Instagram's Storyscape Shared Eight Hours of Footage
<
33
Confrontational Digital Media Signs
Confrontational Digital Media Signs
Mike Campau's Series 'Anti-Social' is a Look at Social Media
<
32
Immersive Unbranded Pop-Ups
Immersive Unbranded Pop-Ups
Brandless' NYC Pop-Up with a Purpose is Interactive and Informative
<
31
Social Media Costume Contests
Social Media Costume Contests
Dunkin' Embraces the Halloween Spirit with an Instagram Contest
<
30
Luxurious Provocative T-Shirts
Luxurious Provocative T-Shirts
Emanuele Ferrari and Luisviaroma Created Instagram-Inspired Shirts
<
29
Social Media-Inspired Fragrances
Social Media-Inspired Fragrances
The Instance Fragrance Concept Uses Instagram for Personalization
<
28
Virtual Luxury Fashion Models
Virtual Luxury Fashion Models
Balmain's 'Virtual Army' Features Diverse CGI Supermodels
<
27
Glitter-Infused Pizza Creations
Glitter-Infused Pizza Creations
DagWoods Pioneers Glitter Pizzas with Its 'Magical AF' Food Item
<
26
Kaleidoscopic Social Media Branding
Kaleidoscopic Social Media Branding
Ruslan Khasanov Creates Fluid and Colorful Images for MAC
<
25
Purple Cheese-Topped Fries
Purple Cheese-Topped Fries
Cheese-Zu-Ka Launches the New Highly Instagrammable Food Offering
<
24
Gigantic Meme Culture Editorials
Gigantic Meme Culture Editorials
HBX and @Itsmaysmemes Highlight Dramatic Fashion Styles
<
23
Candy-Branded Escape Rooms
Candy-Branded Escape Rooms
Snickers' Hunger Bunker Tasks Guests with Selecting a New Flavor
<
22
Astronaut-Themed Streetwear
Astronaut-Themed Streetwear
Heron Preston Collaborated with NASA on a Fall/Winter 2018 Collection
<
21
Interactive Breakfast-Themed Pop-Ups
Interactive Breakfast-Themed Pop-Ups
The Hall of Breakfast Has Opened in Salt Lake City
<
20
Phone-Integrating Fashion Shows
Phone-Integrating Fashion Shows
Maison Margiela 2018 Couture Encourages Flash Phone Photography
<
19
Chromatic Neon Hotel Interiors
Chromatic Neon Hotel Interiors
BHDM Design Mixes Hawaiian Prints with an Ambient Color Scheme
<
18
Digital-Only Fashion Capsules
Digital-Only Fashion Capsules
Carlings' Digital Fashion Collection Boasts a Futuristic Outlook
<
17
Whimsical Cosmetic Pop-Ups
Whimsical Cosmetic Pop-Ups
The Winky Lux Experience is Styled as a Photo-Friendly Retail Museum
<
16
Immersive Candy-Themed Museums
Immersive Candy-Themed Museums
The Museum of Candy Will Be Opening in NYC This Summer
<
15
Useful Logo-Based Home Objects
Useful Logo-Based Home Objects
Taku Omura Creates Engaging Products for the Designer Household
<
14
Gen Z-Targeting Candy Packaging
Gen Z-Targeting Candy Packaging
Kiskis' Mint Packaging Design is Engaging, Cool and Vibrant
<
13
Unsettling Small-Scale Sculptures
Unsettling Small-Scale Sculptures
Qixuan Lim Presents Limbs and Organs as Food Creations
<
12
Paid Influencer Apps
Paid Influencer Apps
Heartbeat Helps Users Get Paid to Post on Instagram
<
11
Digital Influencer Fashion Collaborations
Digital Influencer Fashion Collaborations
Lil Miquela Showcases an Exclusive T-Shirt by Barneys
<
10
Virtual Fashion Influencers
Virtual Fashion Influencers
Miquela Sousa is Instagram's First Virtual Fashion Icon
<
9
Fully Digital Models
Fully Digital Models
Shudu is a Project by Photographer Cameron James-Wilson
<
8
Branded Avatar Outfits
Branded Avatar Outfits
Hollister Created a Spring Collection of Bitmoji Outfits for Snapchat Users
<
7
Interactive Selfie Exhibitions
Interactive Selfie Exhibitions
Bangkok's 'Museum of Me' Turns Gallery-Goers into Works of Art
<
6
Experiential Beauty Activations
Experiential Beauty Activations
Rihanna and Sephora Tailored the Summer Body Launch to Millennials
<
5
Gen Z-Targeting Makeup Brands
Gen Z-Targeting Makeup Brands
Marta Veludo & Another Studio Produce a Whimsical Brand Identity
<
4
Social Media-Inspired Marketing Techniques
Social Media-Inspired Marketing Techniques
Three Creatives Collaborated on an adidas Ad Campaign
<
3
Multi-Functional Concept Spaces
Multi-Functional Concept Spaces
Rachel Schechtman's STORY Embraces the Spirit of Entrepreneurship
<
2
Refreshingly Modern Branding Projects
Refreshingly Modern Branding Projects
Make Studio Boasts a Playful & Cheery Identity for ffeel:
<
1
Pop-Up Happiness Museums
Pop-Up Happiness Museums
'Happy Place' is an Experiential, Multi-Sensory, Photo-Friendly Exhibit
<