Maison Margiela 2018 Couture Encourages Flash Phone Photography

 - Jan 26, 2018
References: standard & vogue
The Maison Margiela 2018 couture line bedazzled the audience as they were encouraged to use the flash on their phone cameras to capture the reflection and color-altering properties of the fabrics. The show carried over an overall futuristic, alien-like vibe, however its core design inspiration lies somewhere else.

The illusion of plain colored fabrics in the Maison Margiela 2018 couture ensembles was broken by the glamorous and retro technicolor. It was an effect revealed only through a mobile device. With his prismatic rainbow haute couture, John Galliano seemed to accurately represent the realities of the modern subconscious -- a physical immediacy of the external world and the distorted version of it, produced by screens and social media. The result is a highly interactive haute couture fashion show with nested magical moments.