The Maison Margiela 2018 couture line bedazzled the audience as they were encouraged to use the flash on their phone cameras to capture the reflection and color-altering properties of the fabrics. The show carried over an overall futuristic, alien-like vibe, however its core design inspiration lies somewhere else.
The illusion of plain colored fabrics in the Maison Margiela 2018 couture ensembles was broken by the glamorous and retro technicolor. It was an effect revealed only through a mobile device. With his prismatic rainbow haute couture, John Galliano seemed to accurately represent the realities of the modern subconscious -- a physical immediacy of the external world and the distorted version of it, produced by screens and social media. The result is a highly interactive haute couture fashion show with nested magical moments.
What's Driving This Trend
- Flash Phone Photography
- Opportunity for fashion brands to embrace the use of phone cameras to create interactive fashion show experiences.
- Technicolor Fabrics
- Chance for textile industry to develop fabrics with color-altering properties, enhancing the visual experience of fashion shows.
- Interactive Haute Couture
- Potential for fashion industry to incorporate technology and interactivity into high-end fashion shows for a more engaging audience experience.
Who This Affects Most
- Fashion
- Fashion brands can capitalize on the trend of integrating phone photography into fashion shows, creating unique and immersive experiences for their audiences.
- Textile
- Textile manufacturers have an opportunity to innovate by developing fabrics with special color-altering properties, offering new possibilities for fashion designers.
- Technology
- Technology companies can explore partnerships with fashion brands to create interactive and immersive experiences through the use of smartphones and other devices.
