Fendi Works Together with Marc Newson for a Dynamic Set at Ss26
Amy Duong — September 29, 2025 — Art & Design
References: marc-newson
Fendi collaborated with designer Marc Newson to stage its Spring/Summer 2026 runway within a pixelated installation that resembled a patchwork of digital swatches. The colorful backdrop amplified the collection’s bold palette, transforming the runway into a dynamic environment that merged set design with fashion presentation. By framing the garments within shifting fields of color, the installation underscored the connection between structure, mood, and movement.
The collection itself combined sporty influences with delicate fabrics, balancing transparency, floral motifs, and sharp tailoring. Pleated skirts were reimagined with toggle fastenings, while sheer sweatsuits incorporated shearling accents for contrast. Accessories carried equal weight, with oversized woven totes presented in primary shades alongside sequined interpretations of the Peekaboo bag. The collaboration demonstrated how the atmosphere of a runway can act as an extension of the clothes, creating a fully immersive experience that connects audience perception with design intent.
Image Credit: Marc Newson
The collection itself combined sporty influences with delicate fabrics, balancing transparency, floral motifs, and sharp tailoring. Pleated skirts were reimagined with toggle fastenings, while sheer sweatsuits incorporated shearling accents for contrast. Accessories carried equal weight, with oversized woven totes presented in primary shades alongside sequined interpretations of the Peekaboo bag. The collaboration demonstrated how the atmosphere of a runway can act as an extension of the clothes, creating a fully immersive experience that connects audience perception with design intent.
Image Credit: Marc Newson
Trend Themes
1. Immersive Fashion Shows - Fashion shows are integrating innovative set designs that create immersive experiences, enhancing the connection between the audience and the apparel presented.
2. Digital-inspired Runway Design - Runway designs are increasingly drawing inspiration from digital aesthetics, offering a visually striking canvas that enhances the presentation of bold fashion collections.
3. Sporty-chic Hybrid Fashion - Designers are blending athletic and chic elements in clothing, allowing for a juxtaposition of functional and floral motifs in modern fashion statements.
Industry Implications
1. Fashion Tech - Advancements in fashion technology are enabling designers to collaborate on creating visually dynamic environments for runway shows, blending digital elements with physical displays.
2. Event Production - The event production industry is witnessing a surge in demand for novel displays that merge traditional set design with digital-inspired elements to captivate audiences.
3. Luxury Accessories - Luxury accessory brands are venturing into creative interpretations of classic designs, combining unexpected materials and colors to align with contemporary fashion narratives.
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