February 2018 social media trends feature a wide range of interesting innovations and updates to already existing platforms.
Vertical films are often criticized for the blank bars they reveal once uploaded, however Facebook decided to take advantage of the attention, both positive and negative, these videos get by challenging 15 influencers to create short vertical films. The resulting films harness the creativity of the various chosen influencers using a distinctly polarizing format.
The popularity of GIFs remains steadfast, and Instagram has recognized this fact and added a new update in which its users are able to post GIFs to their Instagram Stories. The GIFs are sourced from the online platform GIPHY, which hosts several thousand images.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
