Huda Beauty highlighters have risen in popularity due to the flattering and long-wearing glow that they're able to produce, but the influencer-owned brand has been scrutinized in the past for not releasing enough shades for those with deeper skin tones. In order to make amends for this, Huda Beauty recently came out with a new range of colors that have gold and bronze tones, rather than pink and cream ones.
The 'Bronze Sands' palette is set to launch in February, and comes with four warm shades. In order to stick to the tropical theme that the name of the palette puts forward, Huda Buauty names the four shades inside after sunny destinations. The two powder shades are dubbed 'Zanzibar' and 'Tahiti,' and the cream-based ones are called 'Seychelles' and 'Fiji.'
What's Driving This Trend
- Diversity in Cosmetics
- There is an opportunity for makeup brands to expand their shade range in order to cater to women of color.
- Bronze and Gold Highlighters
- Makeup brands can capitalize on the trend of warm-toned highlighters that flatter a wider range of skin tones.
- Travel-inspired Products
- There is an opportunity for makeup brands to create products inspired by exotic locations and naming them after those destinations to add a unique touch to their branding.
Who This Affects Most
- Beauty Industry
- Cosmetic companies should consider creating more diverse product lines in order to cater to people of all skin tones.
- Makeup Industry
- Makeup companies should consider broadening their range of shades and focusing on warm-toned highlighters to meet the demands of a wider audience.
- Fashion and Travel Industry
- Fashion and travel companies can incorporate travel-inspired products, such as the naming of products after exotic locations, to add a unique touch to their branding and expand their product lines.
