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Top 100 Cosmetics Trends in 2018

From Seasonal Skincare to Edible Perfume Launches

— January 13, 2019 — Fashion
From seasonal skincare to edible perfume launches this list of 2019 cosmetic trends offers consumers the latest in makeup activations, tools and products. Makeup is the perfect tool for self-expression, and brands leveraged this by being more inclusive than ever. Brands like Morphe cosmetics tapped the YouTuber and influencer Bretman Rock for a whimsical campaign, while Taeheon Kim launched the the Croono Makeup Brushes, which were designed specifically for men.

Moreover, KKW Beauty opted to hire a more age-inclusive range of models in an effort to promote the Three-Step Concealer Kits. This campaign featured socialite Kim Kardashian, her mother, Kris Jenner, and grandmother M.J. Shannon. On a similar note, Babor and the All Woman Project Promoted a more realistic beauty standard, by launching an unretouched beauty campaign that was modeled by a diverse group of women.

To learn more about cosmetic innovations in the year ahead, check out Trend Hunter's 2019 Trend Report.
7.9
Score
Popularity
Activity
Freshness
100
Gender Barrier-Breaking Brushes
Gender Barrier-Breaking Brushes
Taeheon Kim Designs the Croono Makeup Brushes Towards Men
<
99
Love-Inspired Makeup Brush Sets
Love-Inspired Makeup Brush Sets
Spectrum Will Release a New Valentine's-Themed Brush Set
<
98
Music-Inspired Makeup Lines
Music-Inspired Makeup Lines
Designer Jeremy Scott Will Launch a MAC Cosmetics Collection
<
97
Stable Vitamin C Serums
Stable Vitamin C Serums
Dermalogica's BioLumin-C Serum Combines a Vitamin C Complex and Bio-Tech
<
96
Single-Ingredient Skincare Kits
Single-Ingredient Skincare Kits
S.W. Basics' Assorted 1-Ingredient Packets Share Simple Solutions
<
95
Simplistic 3D Nail Stickers
Simplistic 3D Nail Stickers
These New Sally Hansen Stickers are Inspired by K-Beauty Products
<
94
Book-Themed Cosmetic Subscriptions
Book-Themed Cosmetic Subscriptions
Storybook Cosmetics is Sharing the 'Book Club Subscription Box'
<
93
Gold-Covered Luxury Cosmetic Lines
Gold-Covered Luxury Cosmetic Lines
Louboutin's 'Goldmania' Collection is Perfect for Winter
<
92
Hydrating Algae Skincare
Hydrating Algae Skincare
The Ordinary 'Marine Hyaluronics' Features Vegan Hydrators and Oils
<
91
Collaborative Comedic Influencer Palettes
Collaborative Comedic Influencer Palettes
Morphe and Bretman Rock Created a Highlighter Palette
<
90
Pop-Up Staycation Rooms
Pop-Up Staycation Rooms
3CE and STYLENANDA Team Up to Create the Most Instagrammable Hotel Suite
<
89
Self-Massage Cleansing Bars
Self-Massage Cleansing Bars
The Spirulite Multiactive Solid Mask Smooths Skin & Prevents Cellulite
<
88
All-Natural Cosmetic Retail Platforms
All-Natural Cosmetic Retail Platforms
The Cure Apothecary Boasts Sustainable Beauty and Health
<
87
After-Workout Beauty Products
After-Workout Beauty Products
Bath and Body Works Released a Line of Post-Workout Skincare
<
86
Hair Loss Prevention Kits
Hair Loss Prevention Kits
Men's Wellness Company 'Hims' is a Monthly Hair Loss Prevention Kit
<
85
Colorfully Marbled Lipsticks
Colorfully Marbled Lipsticks
NYX's 'Faux Marble Lipstick' Features Artfully Swirled Shades
<
84
Smart Facial Cleansers
Smart Facial Cleansers
Clarisonic's Mia Prima & Mia Smart Introduce Next-Gen Beauty Devices
<
83
Cosmetic Microtreatment Bars
Cosmetic Microtreatment Bars
Alchemy 43 is a Chain Specializing in Anti-Aging Injections
<
82
Crisp Cosmetic Application Mirrors
Crisp Cosmetic Application Mirrors
The Spotlite HD True Daylight Makeup Mirror is Advanced
<
81
Pearl-Accented Beauty Portraits
Pearl-Accented Beauty Portraits
BEAUTY SCENE's 'Candy Perfume Girl' Story is Shot by Cesar Ochoa
<
80
Sensorial Makeup Collections
Sensorial Makeup Collections
The Relaunched SHISEIDO Makeup Spotlights Innovative Textures
<
79
Energy Boosting Face Masks
Energy Boosting Face Masks
The 'Awakening Mask' Refreshes Your Energy to Blast Past Fatigue
<
78
Wrinkle-Reducing Skincare Devices
Wrinkle-Reducing Skincare Devices
Lettr630 is a Piece of Tech That Treats and Enhances Skin
<
77
Plant-Powered Holiday Skincare
Plant-Powered Holiday Skincare
The Arbonne Holiday Collection for 2018 Embodies Green Beauty
<
76
Omnichannel Beauty Concepts
Omnichannel Beauty Concepts
Sephora's Omnichannel Retail Concept Uses an App, Website & WeChat
<
75
Personalized Skincare Companies
Personalized Skincare Companies
Curology's Dermatologists Provide Custom Care in a Bottle
<
74
Millennial-Targeted Designer Makeup
Millennial-Targeted Designer Makeup
'Dior Backstage' is an Accessibly Priced Luxury Cosmetic Brand
<
73
Mindful Organic Skincare Products
Mindful Organic Skincare Products
Drifter Organics is a Wellness-Focused Business in San Francisco
<
72
Cruelty-Free Organic Skincare Lines
Cruelty-Free Organic Skincare Lines
The Organic Skin Co. Uses a Supercritical Extraction Technique
<
71
Summer Cosmetic Lookbooks
Summer Cosmetic Lookbooks
Dior's Summer 2018 Makeup Lookbook Has Just Been Released
<
70
Hip Styling Dolls
Hip Styling Dolls
MGA's 'Who's That Girl' is a Fun and Kid-Friendly Beauty Range
<
69
Magnetic Makeup Clutches
Magnetic Makeup Clutches
'The Palette' by Salt New York is a Stylish Magnetic Makeup Case
<
68
Bathroom Vanity Pop-Ups
Bathroom Vanity Pop-Ups
Victoria's Secret PINK 'Spahh Day' Pop-Up Shows Off Its New Beauty Line
<
67
Youthful Male-Targeted Cosmetics
Youthful Male-Targeted Cosmetics
'The Y Code' Presents Premium Cosmetics for the "Everyday Man"
<
66
Holiday-Themed Cosmetic Collections
Holiday-Themed Cosmetic Collections
Too Faced Released Its 2018 Christmas Cosmetic Collection
<
65
Desi Disney Princess Looks
Desi Disney Princess Looks
Hamel Patel Created Disney-Inspired Looks That Feature Indian Attire
<
64
Fragrant Body Inks
Fragrant Body Inks
Amkiri is Introducing What It Calls "The World's First Visual Fragrance"
<
63
Collaborative K-Beauty Brands
Collaborative K-Beauty Brands
Sephora and Memebox Teamed Up on The Creation of 'Kaja'
<
62
Fantasy-Inspired Brush Sets
Fantasy-Inspired Brush Sets
Flawless Lighting Released an Alice in Wonderland Makeup Set
<
61
Glitter Mask Runway Presentations
Glitter Mask Runway Presentations
Giambattista Valli's Fall 2018 Styles Boast Sparkly Makeup
<
60
Disney Makeup Brush Sets
Disney Makeup Brush Sets
Box Lunch Created a Lilo and Stitch Makeup Brush Kit
<
59
Online Beauty Store Launches
Online Beauty Store Launches
Forever 21's Riley Rose Online Store Has Finally Launched
<
58
Affordable Clean Skincare
Affordable Clean Skincare
'Fourth Ray Beauty' Offers Clean, Cost-Effective Skincare Solutions
<
57
Storm-Inspired Cosmetics Collections
Storm-Inspired Cosmetics Collections
The Weather Collection by Kylie Cosmetics is Dramatic
<
56
Premium Millennial Skincare
Premium Millennial Skincare
BYBI's Beauty Products are Cruelty-Free, Vegan and All-Natural
<
55
Next-Gen Facial Devices
Next-Gen Facial Devices
Foreo UFO Transforms the Way Face Mask Treatments are Applied
<
54
Skin-Tightening Devices
Skin-Tightening Devices
Silk'n and Gevilan's ElaziR 3D is a Non-Invasive Anti-Aging Treatment
<
53
Vegan Beauty Pop-Ups
Vegan Beauty Pop-Ups
The 'Little Vegan Pop-Up' by Superdrug Spotlights Plant-Based Beauty Products
<
52
Personalized Cleansing Gadgets
Personalized Cleansing Gadgets
FOREO's 'LUNA fofo' is Exclusively in the Summer FitFabFun Box
<
51
Inclusive Cannabis Lifestyle Brands
Inclusive Cannabis Lifestyle Brands
Oracle Infused Grants Access to Cannabinoid Personal Care
<
50
Personal Fragrance Pop-Ups
Personal Fragrance Pop-Ups
Diptyque Launched Its First-Ever Pop-Up with a Focus on Fragrance
<
49
Lipstick-Inspired Sneakers
Lipstick-Inspired Sneakers
Puma and MAC Joined to Create a Range of Monochrome Sneakers
<
48
Reconfigurable In-Store Magnetic Displays
Reconfigurable In-Store Magnetic Displays
Daylesford Creates a Modular & Aesthetic-Forward Display
<
47
Pampering Personal Care Stores
Pampering Personal Care Stores
L'Occitane's Experiential Concept Store is Indulgent & Immersive
<
46
Clean Performance Cosmetics
Clean Performance Cosmetics
Westman Atelier Makes Clean, "Consciously Crafted Beauty Products"
<
45
Personalized Seasonal Skincare
Personalized Seasonal Skincare
'Seasonly' Delivers Highly Tailored Natural Personal Care Solutions
<
44
Sustainable Luxury Skincare
Sustainable Luxury Skincare
Curata Combines Luxury Body Care with Potent Non-Toxic Ingredients
<
43
Reusable Travel Cosmetic Containers
Reusable Travel Cosmetic Containers
The Matador FlatPak Travel Toiletry Bottle Saves Space
<
42
Edible Emoji Fragrance Promos
Edible Emoji Fragrance Promos
The KKW Emoji Fragrance Press Kits Came in a Giant Chocolate Heart
<
41
Micellar Soap Bars
Micellar Soap Bars
Dove's Anti-Stress Beauty Bars Integrate Micellar Technology
<
40
Co-Branded Dessert Cosmetics
Co-Branded Dessert Cosmetics
Sephora and Museum of Ice Cream are Launching Collaborative Makeup
<
39
Package-Free Cosmetic Shops
Package-Free Cosmetic Shops
Lush Cosmetics Unveiled Its First "Naked Shop" in Milan, Italy
<
38
O2O Eco Beauty Shops
O2O Eco Beauty Shops
Zalando's Beauty Station Boasts Stainless Steel Cubes & Recycled Cup Shelving
<
37
Youthful Cosmetic Stores
Youthful Cosmetic Stores
Flormar's Retail Space Embodies Friendly, Approachable Design
<
36
AI Facial Cleansers
AI Facial Cleansers
FOREO's AI-Enabled Beauty Coach Offers a Personalized Approach to Skincare
<
35
Versatile Skincare Gadgets
Versatile Skincare Gadgets
The PMD Clean Facial Cleansing Tool Does Away with Removable Heads
<
34
Wearable Skincare Gadgets
Wearable Skincare Gadgets
The GloPulse Deep + Quick Ion Enhancer Pushes Ingredients Into the Skin
<
33
Ultra-Small Beauty Shops
Ultra-Small Beauty Shops
The ISEI Store in Kiev is Just 30 Square Meters in Size
<
32
Vibrating Silicone Skin Scrubbers
Vibrating Silicone Skin Scrubbers
The 'Amiro' Face Cleanser Cleans Your Skin on a Micro Level
<
31
Social Media-Inspired Fragrances
Social Media-Inspired Fragrances
The Instance Fragrance Concept Uses Instagram for Personalization
<
30
Connected Beauty Packaging
Connected Beauty Packaging
YUNI Beauty is Adopting Smart Packaging Technology from Thinfilm
<
29
Multi-Brand Pharmacy Concepts
Multi-Brand Pharmacy Concepts
'Le Drugstore Parisien' Offers Dry Cleaning, Cosmetics & More
<
28
High-Tech Beauty Shops
High-Tech Beauty Shops
The L.O.V Voice Activated Beauty Shop Has a POS Smart Assistant
<
27
AI Beauty Retail Mirrors
AI Beauty Retail Mirrors
HiMirror's Enterprise Lite and Pro Use AI to Assess One's Skin Needs
<
26
Lip-Plumping Beauty Tools
Lip-Plumping Beauty Tools
ReVive Makes One's Lips More Plump, Reduces Creases and Boosts Collagen
<
25
Mixed-Reality Makeup Mirrors
Mixed-Reality Makeup Mirrors
The Coty Magic Mirror Launches a Try-On Following Product Interaction
<
24
Natural Biodegradable Packaging Deodorants
Natural Biodegradable Packaging Deodorants
The THREEANGL Natural Deodorant Won't Stain Clothing
<
23
Digitally Interactive POS Displays
Digitally Interactive POS Displays
Johnson & Johnson's Multi-Brand Marketing Wall is Informative
<
22
Award-Winning Beauty Pop-Ups
Award-Winning Beauty Pop-Ups
This Experiential Vogue Pop-Up Showcases the Beauty Award Winners
<
21
Happiness-Inspiring Activations
Happiness-Inspiring Activations
Benefit Cosmetics' 'Hello Happy House' Inspires Well-Being and Joy
<
20
Kaleidoscopic Social Media Branding
Kaleidoscopic Social Media Branding
Ruslan Khasanov Creates Fluid and Colorful Images for MAC
<
19
Logo-Obsessed Beauty Portraits
Logo-Obsessed Beauty Portraits
Girl on Kicks' 'Logo Craze' Story Boasts Sneakerhead-Approved Looks
<
18
Fragrance-Carrying Bracelets
Fragrance-Carrying Bracelets
DECONFIN is a Convenient Fragrance Bracelet for People on the Go
<
17
Quirky Retro Fashion Campaigns
Quirky Retro Fashion Campaigns
Eytys' 80s-Style Posters Debut Its New Label — Purple Velvet
<
16
Expressive Gen Z Cosmetics
Expressive Gen Z Cosmetics
Petite 'n Pretty Shares Safe, Pediatrician-Approved Makeup for Kids
<
15
Age-Inclusive Beauty Campaigns
Age-Inclusive Beauty Campaigns
The KKW Beauty Campaign Stars Kris Jenner and M.J. Shannon
<
14
Multi-Technology Skincare Tools
Multi-Technology Skincare Tools
The Comper Smarkin Packs EMS, LED, MASS and LED Treatments
<
13
Whimsical Cosmetic Pop-Ups
Whimsical Cosmetic Pop-Ups
The Winky Lux Experience is Styled as a Photo-Friendly Retail Museum
<
12
Customizable Cushion Compacts
Customizable Cushion Compacts
Nuest Cosmetics' Chic2Cheek Dual Cushion Compacts Come with Stickers
<
11
Restorative Feminine Skincare
Restorative Feminine Skincare
EMVY Cosmetics Are Gentle Treatments In Cute and Clinical Packaging
<
10
Social Good Beauty Subscriptions
Social Good Beauty Subscriptions
Aloette's A-List Offers over $100 of Hand-Picked Products
<
9
Gen Z Beauty Brands
Gen Z Beauty Brands
'My Mood' is a Youthful New Brand from the Founder of Nails Inc
<
8
Cosmetic-Organizing Accessories
Cosmetic-Organizing Accessories
This Lipstick Holder by MUID Keeps Beauty Essentials on Hand
<
7
Outrageous Artistic Influencers
Outrageous Artistic Influencers
Mlma Stuns the Internet with Her Body of Artistic Wok
<
6
Crayon-Inspired Cosmetics
Crayon-Inspired Cosmetics
The Crayola Beauty Makeup Range is Exclusively Sold Through ASOS
<
5
Smart Skincare Shops
Smart Skincare Shops
SK-II's Smart Store in Shanghai Lets Customers Shop with High-Tech Bracelets
<
4
Cosmetic Brand Arcades
Cosmetic Brand Arcades
Chanel's 'Coco Game Center' in Tokyo Pairs Retro Games and Makeup Tables
<
3
Unretouched Skincare Campaigns
Unretouched Skincare Campaigns
Babor and the All Woman Project Promote a Healthy Body Image
<
2
Dynamic Cosmetic Packaging Projects
Dynamic Cosmetic Packaging Projects
Buenaventura Estudio Curates Modesta Cassinello's Identity
<
1
Cosmetic Cafe Pop-Ups
Cosmetic Cafe Pop-Ups
Glossier at Rhea’s Cafe Offers a Place to Shop, Socialize and Eat
<