From seasonal skincare to edible perfume launches this list of 2019 cosmetic trends offers consumers the latest in makeup activations, tools and products. Makeup is the perfect tool for self-expression, and brands leveraged this by being more inclusive than ever. Brands like Morphe cosmetics tapped the YouTuber and influencer Bretman Rock for a whimsical campaign, while Taeheon Kim launched the the Croono Makeup Brushes, which were designed specifically for men.
Moreover, KKW Beauty opted to hire a more age-inclusive range of models in an effort to promote the Three-Step Concealer Kits. This campaign featured socialite Kim Kardashian, her mother, Kris Jenner, and grandmother M.J. Shannon. On a similar note, Babor and the All Woman Project Promoted a more realistic beauty standard, by launching an unretouched beauty campaign that was modeled by a diverse group of women.
To learn more about cosmetic innovations in the year ahead, check out Trend Hunter's 2019 Trend Report.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
