SHISEIDO Makeup was recently relaunched with a new cosmetics collection that is modern, minimalist, expressive and highly sensorial. Textures are a key focus of the new collection, which introduces 125 shades, 21 products in four groups: Inks, Gels, Powders and Dews.
SHISEIDO Makeup's Inks emphasize precision and intensity, while the Gels promote durability, a lightweight feel and bold finishes. Similarly, the Powders category reinvents tried-and-true pigments, while Dews introduces a completely new category that takes inspiration from the art of Japanese calligraphy.
To introduce consumers to the innovative, richly textured products in a novel way, SHISEIDO invited artists to be featured in its campaign. As such, makeup artist Kara Yoshimoto-Bua has been named the face of Dews and singer/songwriter Banks represents Inks. SHISEIDO Makeup also launched the Global Artist Collective to further champion artistic expression and creativity.