SHISEIDO Makeup was recently relaunched with a new cosmetics collection that is modern, minimalist, expressive and highly sensorial. Textures are a key focus of the new collection, which introduces 125 shades, 21 products in four groups: Inks, Gels, Powders and Dews.
SHISEIDO Makeup's Inks emphasize precision and intensity, while the Gels promote durability, a lightweight feel and bold finishes. Similarly, the Powders category reinvents tried-and-true pigments, while Dews introduces a completely new category that takes inspiration from the art of Japanese calligraphy.
To introduce consumers to the innovative, richly textured products in a novel way, SHISEIDO invited artists to be featured in its campaign. As such, makeup artist Kara Yoshimoto-Bua has been named the face of Dews and singer/songwriter Banks represents Inks. SHISEIDO Makeup also launched the Global Artist Collective to further champion artistic expression and creativity.
Sensorial Makeup Collections
More Stats +/-
Contemplative At-Home Editorials
Candid Rainy Day Editorials
Experience-Driven Beauty Pop-Ups
Crowdsourced Inclusive Tights
Beach-Ready Makeup Kits
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.