SHISEIDO Makeup was recently relaunched with a new cosmetics collection that is modern, minimalist, expressive and highly sensorial. Textures are a key focus of the new collection, which introduces 125 shades, 21 products in four groups: Inks, Gels, Powders and Dews.
SHISEIDO Makeup's Inks emphasize precision and intensity, while the Gels promote durability, a lightweight feel and bold finishes. Similarly, the Powders category reinvents tried-and-true pigments, while Dews introduces a completely new category that takes inspiration from the art of Japanese calligraphy.
To introduce consumers to the innovative, richly textured products in a novel way, SHISEIDO invited artists to be featured in its campaign. As such, makeup artist Kara Yoshimoto-Bua has been named the face of Dews and singer/songwriter Banks represents Inks. SHISEIDO Makeup also launched the Global Artist Collective to further champion artistic expression and creativity.
Why This Trend Is Growing
- Sensorial Makeup Collections
- Disruptive innovation opportunity: Develop innovative and highly sensorial makeup products that emphasize texture and introduce new categories.
- Inks, Gels, Powders, and Dews
- Disruptive innovation opportunity: Create new cosmetic products that focus on different textures and finishes, offering consumers a wide range of options.
- Artistic Expression in Makeup Campaigns
- Disruptive innovation opportunity: Collaborate with artists and celebrities to create unique and engaging campaigns that showcase the creative possibilities of makeup.
Industries Being Reshaped
- Cosmetics
- Disruptive innovation opportunity: Develop innovative textures and finishes in makeup products to meet the growing demand for highly sensorial cosmetics.
- Fashion
- Disruptive innovation opportunity: Explore collaborations between fashion and beauty brands to create unique and artistic makeup collections.
- Marketing and Advertising
- Disruptive innovation opportunity: Use collaborations with artists and celebrities to create captivating and authentic marketing campaigns for beauty and cosmetics brands.
