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Serum-Like Foundations

Shiseido Launches an Innovative Foundation—the RevitalEssence Skin Glow

— October 25, 2023 — Marketing
Beloved science-backed beauty brand Shiseido recently launched an innovative foundation that feels like a serum and delivers multiple benefits to one's skin. Dubbed the 'RevitalEssence Skin Glow Foundation,' the skincare-active foundation offers buildable medium coverage and yields noticeable improvements to bare skin within a week. The formula effortlessly glides onto the skin, providing a radiant makeup finish lasting 12 hours. Shiseido's innovative foundation is also quick to even out skin tone, minimize the appearance of pores, and deliver 24-hour hydration. This multitude of benefits is possible thanks to the inclusion of Fermented Kefir+ and Niacinamide. While the former ingredient acts as a prebiotic to promote a healthy microbiome, the latter helps smooth and improve the skin's complexion.

Shiseido offers its RevitalEssence Skin Glow Foundation in 30 shades, ensuring that it suits all skin tones.

Image Credit: Shiseido
Trend Themes
1. Skin-benefiting Foundations - The launch of Shiseido's RevitalEssence Skin Glow Foundation showcases an innovative foundation that not only provides buildable coverage but also improves the bare skin within a week.
2. Serum-like Makeup Products - Shiseido's RevitalEssence Skin Glow Foundation stands out as an innovative product that feels like a serum, offering a radiant makeup finish lasting 12 hours.
3. Multi-benefit Skincare-active Makeup - Shiseido's RevitalEssence Skin Glow Foundation is an innovative foundation that delivers multiple benefits, including even skin tone, reduced pore appearance, and 24-hour hydration.
Industry Implications
1. Beauty and Cosmetics - The launch of Shiseido's RevitalEssence Skin Glow Foundation introduces an innovative product to the beauty and cosmetics industry that combines skincare and makeup benefits.
2. Skincare - Shiseido's RevitalEssence Skin Glow Foundation disrupts the skincare industry by offering a foundation that not only enhances the skin's appearance but also improves its overall health.
3. Makeup - Shiseido's RevitalEssence Skin Glow Foundation presents an innovation in the makeup industry with its serum-like formula that provides long-lasting radiance and multiple skin benefits.
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