Post-pandemic, consumers' attitude toward and use of makeup has shifted and in response, beauty consumers are investing in products with skin-caring benefits, like serum-foundations. Shiseido's Revitalessence Skin Glow Foundation is one such product with Serum First technology featuring makeup ingredients encapsulated in essence.
According to the brand, this is achieved by "encapsulating the foundation ingredients on a microscopic level by wrapping them in the serum and stably locking them in. This buildable, medium-coverage skincare-active foundation is available in a wide shade range, and supports smoother and brighter skin in as little as a week, with other benefits like a visible reduction in fine lines.
The same innovative technology used in the makeup-skincare hybrid is also featured in a foundation from Shiseido's drugstore brand Maquillage.
Key Themes Behind This Trend
- Serum-infused Foundations
- Serum-infused foundations blend skincare benefits with cosmetic coverage, addressing the growing consumer demand for multi-functional beauty products.
- Microscopic Encapsulation Technology
- Microscopic encapsulation technology in cosmetics allows active ingredients to be locked into formulations, enhancing product efficacy and stability.
- Post-pandemic Beauty Shifts
- Post-pandemic shifts in beauty routines are driving consumers to seek out skincare-enhanced makeup solutions that provide health benefits alongside aesthetic improvement.
Where This Applies
- Cosmetics
- The cosmetics industry is increasingly integrating skincare technologies into makeup products to meet evolving consumer preferences for healthier, beneficial beauty options.
- Skincare
- The skincare industry is expanding into the makeup sector by offering products that combine skin treatment features with traditional cosmetic functions.
- Pharmaceuticals
- Pharmaceutical companies can leverage encapsulation and other advanced technologies in developing dermatological products that offer cosmetic benefits.
