The Studio Radiance Serum-Powered Foundation is Skin-Caring
Laura McQuarrie — August 23, 2023 — Fashion
References: maccosmetics & newbeauty
MAC Cosmetics' Studio Radiance Serum-Powered Foundation is available in an expansive 56-shade range with a skin-caring serum formula. In fact, 33 skincare ingredients make up 80% of the innovative formula.
In the realm of beauty, a discernible shift is underway as consumers opt for lighter, skin-caring alternatives over full-coverage foundations. This transition has given rise to a demand for innovative hybrid formats like serum-foundations that cater to those who seek a harmonious blend of coverage and skincare benefits. Beyond offering expansive shade ranges, brands are uniquely formulating shades to make sure that everyone can present themselves in the best light. The lighter Studio Radiance Serum-Powered Foundation shades, for example, (NC5 to NC30) contain silver pearlescent particles and deeper shades (NC35 to NW65) are infused with gold pearlescent particles.
In the realm of beauty, a discernible shift is underway as consumers opt for lighter, skin-caring alternatives over full-coverage foundations. This transition has given rise to a demand for innovative hybrid formats like serum-foundations that cater to those who seek a harmonious blend of coverage and skincare benefits. Beyond offering expansive shade ranges, brands are uniquely formulating shades to make sure that everyone can present themselves in the best light. The lighter Studio Radiance Serum-Powered Foundation shades, for example, (NC5 to NC30) contain silver pearlescent particles and deeper shades (NC35 to NW65) are infused with gold pearlescent particles.
Trend Themes
1. Shift Towards Lighter Skin-caring Alternatives - Consumers are opting for lighter, skin-caring alternatives over full-coverage foundations, creating a demand for innovative hybrid formats like serum-foundations.
2. Expansive Shade Ranges with Unique Formulations - Brands are offering serum foundations in an expansive range of shades and formulating them with unique ingredients to ensure that everyone can present themselves in the best light.
3. Inclusion of Pearlescent Particles for Different Skin Tones - Serum foundations are incorporating silver pearlescent particles in lighter shades and gold pearlescent particles in deeper shades to enhance the skin's appearance.
Industry Implications
1. Cosmetics - The cosmetics industry is seeing a shift towards lighter, skin-caring alternatives in foundation products, creating opportunities for innovative formulations and diverse shade ranges.
2. Beauty - The beauty industry is responding to the demand for serum-foundations that offer a harmonious blend of coverage and skincare benefits, opening up opportunities for new product development and marketing strategies.
3. Skincare - The skincare industry is collaborating with the cosmetics industry to develop serum foundations that incorporate skincare ingredients, providing consumers with multifunctional products for their beauty routines.
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