Serum-Infused Concealers

MAC Cosmetics' Studio Radiance Concealer Has 80% Skincare Ingredients

MAC Cosmetics' freshly launched Studio Radiance concealer is a weightless concealer that delivers long-lasting coverage and the hydrating, skin-caring benefits beauty lovers are after.

The Studio Radiance 24HR Luminous Lift Concealer consists of 80% skincare ingredients, 31 of which are hydrating, illuminating and plumping, like niacinamide, Vitamin C and hyaluronic acid. This medium buildable coverage concealer swipes on to create a luminous, lifted look, and simultaneously diminishes the look of dark circles over time by 18%.

Anyone who appreciates a healthy-looking glow will appreciate the inclusion of an Artist-Curated Radiance Blend with silver and gold pearlescent particles to complement the undertones of light and rich skin. In all, 44 shares of the concealer are available and they make it easy to match the previously released Studio Radiance Serum-Powered Foundation.

Skincare-infused Makeup
MAC Cosmetics' Studio Radiance Concealer highlights the growing trend of integrating potent skincare ingredients into makeup products, blurring the line between beauty and skin health.
Inclusive Beauty Products
With 44 shades available, the concealer demonstrates an industry shift towards more inclusive beauty products that cater to a diverse range of skin tones and types.
Multi-functional Cosmetics
The dual role of the Studio Radiance Concealer in providing both coverage and skincare benefits showcases the demand for multi-functional cosmetics.

Sectors Adopting This

Cosmetics
The cosmetics industry is witnessing a surge in products that combine makeup with skincare, offering consumers added value and holistic beauty solutions.
Skincare
The integration of ingredients like niacinamide, Vitamin C, and hyaluronic acid into makeup reflects an increasing convergence between the skincare and cosmetics sectors.
Inclusive Beauty
The emphasis on a wide range of shades addresses the growing demand within the inclusive beauty industry for products that cater to diverse skin tones.
SCORE
6.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 90%
Freshness 31%