Tarte Cosmetics familiarized consumers with the benefits of maracuja with its best-selling Maracuja Juicy Lip Plump before seamlessly incorporating this hero ingredient into new formulas like the Creaseless Creamy Concealer. This concealer is loaded with nearly 60% skincare ingredients and provides a full-coverage, natural-looking finish without settling into fine lines.
This hydrating, moisturizing formula features maracuja passionfruit, which helps with creating the look of "sleep in a swipe," along with Vitamin C-rich cloudberry, awakening caffeine, niacinamide and bakuchiol, a plant-based retinol alternative.
This skin-caring concealer formula is the newest addition to the brand's Maracuja Collection, and shares 34 shades and six undertones to help everyone find a comfortable formula and a perfect shade match.
Key Themes Behind This Trend
- Multifunctional Skincare Products
- Products like Tarte's concealer that blend makeup with skincare ingredients are growing in popularity for their dual benefits.
- Natural Beauty Ingredients
- Consumers are increasingly seeking out beauty products that feature natural or plant-based ingredients, as exemplified by the use of maracuja and bakuchiol.
- Inclusive Beauty Ranges
- Offering a wide range of shades and undertones, such as Tarte's 34 shades, is becoming essential to meet diverse consumer needs.
Where This Applies
- Cosmetics
- The cosmetics industry is incorporating more skincare benefits into makeup products to appeal to health-conscious consumers.
- Natural and Organic Beauty
- The demand for natural and organic beauty products is pushing brands to innovate with plant-based ingredients.
- Inclusive Beauty
- The beauty industry is increasingly prioritizing inclusivity by expanding product ranges to cater to a diverse consumer base.
