Tarte Cosmetics' Maracuja Juicy Shift Creates a Custom Pink Shade
Laura McQuarrie — September 30, 2023 — Fashion
References: tartecosmetics & instagram
Tarte Cosmetics' Maracuja Juicy Shift is a colorful, do-it-all pH-powered gloss-balm with plumping benefits. The brand newly introduced a range of flattering pastel shades that live up to their name and shift to the same custom shade of pink every time. This formula is fueled by the brand's signature Skinvigorating ingredients, including hyaluronic acid, antioxidant-packed fruits and maracuja oil.
Beauty consumers today have exceptionally high expectations for lip products, seeking color-changing formulas that can uniquely adapt and flatter their individual skin tones. Alongside this, there's a growing demand for lip products that strike a perfect balance between plumping and nourishing properties, ensuring comfortable wear while enhancing lip volume and suppleness. This desire for multifunctional products that combine glossiness and nourishment reflects a preference for both aesthetics and long-term lip care, and Maracuja Juicy Shift delivers.
Beauty consumers today have exceptionally high expectations for lip products, seeking color-changing formulas that can uniquely adapt and flatter their individual skin tones. Alongside this, there's a growing demand for lip products that strike a perfect balance between plumping and nourishing properties, ensuring comfortable wear while enhancing lip volume and suppleness. This desire for multifunctional products that combine glossiness and nourishment reflects a preference for both aesthetics and long-term lip care, and Maracuja Juicy Shift delivers.
Trend Themes
1. Color-changing Formulas - Beauty consumers seek lip products that adapt and flatter individual skin tones.
2. Plumping and Nourishing - There is a rising demand for lip products that enhance lip volume and suppleness while providing comfortable wear.
3. Multifunctional Gloss-balms - Consumers prefer lip products that combine glossiness and nourishment for long-term lip care.
Industry Implications
1. Beauty - The beauty industry can capitalize on the demand for color-changing lip products that enhance lip volume and provide nourishment for long-term care.
2. Cosmetics - Cosmetics brands have an opportunity to develop lip products that adapt to individual skin tones and offer both plumping and nourishing properties.
3. Skincare - The skincare industry can explore the creation of multifunctional gloss-balms that combine glossiness with nourishment to meet the preferences of beauty consumers.
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