With the advancement of packaging design and technology, many makeup and skincare brands have embraced the customizable beauty category to offer strong and targeted solutions for consumer desires and concerns.
One space where customizable beauty certainly excels is in color-correcting products and foundations. It is certainly difficult to be inclusive of all skin colors within a single product range and instead of launching many shades, brands are allowing for personalization—a strategy that also cuts down on waste. The Sigma Beauty's Spectrum Color-Correcting, for example, are blendable while farm-to-face beauty brand Lixr's Future Foundation Serum is tailor-made for each individual.
Customizable beauty also excels in the dermatologist-approved skincare category. Cutting-edge company Omy Laboratories, for example, relies on artificial intelligence and state-of-the-art technology to formulate scientifically backed solutions for skincare concerns—from clogged pores and acne to a dull complexion.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
