'Yours' Delivers Results Through Skincare Customization
Laura McQuarrie — January 3, 2022 — Fashion
References: lovefromyours & allure
Singapore-based Yours makes products that address acne, pigmentation and other common concerns in a way that focuses on skincare customization. A supportive personalized routine from the brand can be created for the day and night, and it considers the unique needs of an individual's skin, as well as their lifestyle and environment.
The curated Day & Night Set includes serums and creams for day and night use. Alternatively, personalized singles are also available from Yours. Either way, the brand collects valuable data from customers with an initial assessment, which asks about age, top concerns, skin tone, reactions to skincare ingredients and more.
The products from the brand's clean, high-performance and vegan portfolio are enhanced with additions from Yours' ingredients library, which includes Vitamin E, hyaluronic acid, alp sebum and more.
Image Credit: Yours
The curated Day & Night Set includes serums and creams for day and night use. Alternatively, personalized singles are also available from Yours. Either way, the brand collects valuable data from customers with an initial assessment, which asks about age, top concerns, skin tone, reactions to skincare ingredients and more.
The products from the brand's clean, high-performance and vegan portfolio are enhanced with additions from Yours' ingredients library, which includes Vitamin E, hyaluronic acid, alp sebum and more.
Image Credit: Yours
Trend Themes
1. Hyper-personalization - Creating personalized skincare routines based on an individual's unique needs and lifestyle presents opportunities for disruptive innovation in the beauty industry.
2. Data Collection and Analysis - Collecting and analyzing customer data allows for the creation of more effective and tailored skincare products, presenting opportunities for disruptive innovation in data-driven beauty solutions.
3. Clean and Vegan Products - Providing clean and vegan skincare products while incorporating high-performance ingredients from a comprehensive library offers opportunities for disruptive innovation in the beauty industry.
Industry Implications
1. Beauty - The hyper-personalization of skincare routines and the data collection and analysis involved present opportunities for disruptive innovation within the beauty industry.
2. Data Analytics - The collection and analysis of customer data presents opportunities for disruptive innovation in data-driven beauty solutions and the broader field of data analytics.
3. Health and Wellness - The trend towards clean and vegan ingredients and the focus on personalized skincare routines presents opportunities for disruptive innovation in the health and wellness industry.
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