GoBrush's Parts Can Be Customized & Separated for Recycling
Laura McQuarrie — March 14, 2023 — Eco
References: premiumbeautynews
Because of their many different components, beauty products are notoriously difficult to recycle—but GoBrush is a customizable makeup brush with parts that separate for partial reuse of recycling. This innovation comes from FSKorea, a South-Korean manufacturer specializing in applicators and packaging for cosmetic products, and it shares a design where the fibres, ferrule and handle can be separated.
J.K. Hwang, CEO, and owner of FSKorea, says, "The importance of preventing environmental pollution and climate change is such that we strive to actively respond to these developments by designing and developing products that reduce resource consumption in the production process, reduce waste and facilitate recycling."
More often than not, standard makeup brushes have individual parts that are glued together and brush manufacturers can use as much as 130 tons of glue per year.
J.K. Hwang, CEO, and owner of FSKorea, says, "The importance of preventing environmental pollution and climate change is such that we strive to actively respond to these developments by designing and developing products that reduce resource consumption in the production process, reduce waste and facilitate recycling."
More often than not, standard makeup brushes have individual parts that are glued together and brush manufacturers can use as much as 130 tons of glue per year.
Trend Themes
1. Customizable Makeup Brushes - The production of customizable makeup brushes that are easier to recycle can be a disruptive innovation opportunity for the beauty industry.
2. Recyclable Beauty Products - A trend toward recyclable beauty products, such as makeup brushes, offers a disruptive innovation opportunity for manufacturers who prioritize sustainability and environmental protection.
3. Separable Components for Products - The combination of separable design parts for various consumer products is a trend that can provide manufacturers with a disruptive innovation opportunity to reduce resource consumption and facilitate recycling.
Industry Implications
1. Beauty Products Manufacturing - The manufacturing of customizable makeup brushes that prioritize sustainability and environmental protection is a disruptive innovation opportunity for the beauty products industry.
2. Recycling Industry - As more beauty products become recyclable, there is an opportunity for growth in the recycling industry, with new business models that includes the collection, sorting, and processing of recyclable materials.
3. Consumer Products Manufacturing - Consumer products manufacturers can benefit from a trend toward separable components that reduce resource consumption and facilitate recycling, with a disruptive innovation opportunity to design and develop products that can be easily recycled or upcycled.
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