Top 100 Cosmetics Trends in April

From Upcycled Fruit Skincare to Undetectable Body Sunscreens

— April 22, 2023 — Fashion
The April 2023 cosmetics round-up features products that are sustainable, nourishing, and ethical.

My Skin Feels, for instance, repurposes olive oil, ketchup, and mandarin juice as skincare formulas that are antioxidant-rich and impactful. Elsewhere, brands like Viori curb plastic waste by creating beauty and haircare products in solid format, eliminating the need for additional packaging.

Lush also stands out in the April 2023 cosmetics round-up with its Land Defenders, Water Protectors campaign. Launched in partnership with Indigenous Peoples Rights International (IPRI) and The Blue Planet Project (BPP), the initiative is educational about the climate crisis and features a limited-edition Guardian of the Forest Bath Bomb. 100% of the purchase goes toward supporting Indigenous communities and activism.
7.1
Score
Popularity
Activity
Freshness
95
Soothing Lip Relief Formulas
Soothing Lip Relief Formulas
Burt's Bees Rescue Lip Relief is Perfect for the Winter Months
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94
Double Cleansing Products
Double Cleansing Products
The White Ichigo Organic Tech-Cleansing and Make-Up Remover is Unique
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93
Sake-Infused Skincare
Sake-Infused Skincare
Boscia's Sake Water Treatment Supports Skin Barrier Function
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92
Accessible Clean Beauty Platforms
Accessible Clean Beauty Platforms
Clean Beauty at Walmart Features More Than 900 Products
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91
Skin-Identical Nourishing Moisturizers
Skin-Identical Nourishing Moisturizers
The Ordinary's Moisturizer Targets Dryness in Three Ways
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90
Low-Cost Self-Care Products
Low-Cost Self-Care Products
Kōze Place from Maesa is Arriving Exclusively at Dollar General
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89
Smoothing Moisture-Rich Serums
Smoothing Moisture-Rich Serums
Lather's Mega Moisture Magnet is Formulated to Target Dehydration
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88
Elegantly Packaged Perfume Fragrances
Elegantly Packaged Perfume Fragrances
Commodity Boasts the Velvet Expressive Perfume on Scentbird
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87
Spring-Themed Manicure Kits
Spring-Themed Manicure Kits
The LoveShackFancy x imPRESS Press-On Manicure Collection is Charming
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86
Fruit-Forward Skincare
Fruit-Forward Skincare
Fruit Works' Products are Cruely-Free, Vegan and 91% Naturally Derived
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85
Oxygen-Infused Skincare Lines
Oxygen-Infused Skincare Lines
Element Eight Uses Oxygen in Its Formulation
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84
Restorative Beauty Sets
Restorative Beauty Sets
Vieve's Leaves Boasts Restorative Serums & Rejuvenating Facial Fusion
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83
Daily Skin Detox Masks
Daily Skin Detox Masks
EVER Skincare Boasts the Multi-Functional Purify Deep Clean Detox Mask
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82
Olive Oil Cleansing Balms
Olive Oil Cleansing Balms
Futurna Skin's Cielo Puro Cleansing Oil Balm Simplifies Double Cleansing
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81
All-in-One Self-Tanning Sets
All-in-One Self-Tanning Sets
The St. Moriz Ready to Glow Set is Exclusively at Ulta
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80
Personalized Body Washes
Personalized Body Washes
The AURA Body Wash Supports an Elevated Shower Experience
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79
Actress Haircare Partnerships
Actress Haircare Partnerships
Garnier Nutrisse Introduced Drew Barrymore as its New Ambassador
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78
Deep Wrinkle Skincare Treatments
Deep Wrinkle Skincare Treatments
The Murad Retinal ReSculpt Overnight Treatment is Effective
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77
Fermented Haircare Products
Fermented Haircare Products
These FaceTory Hair and Scalp Masks Come in Three Options
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76
Summer-Ready Shimmering Mists
Summer-Ready Shimmering Mists
That’so Debuted the ESSENCE Shimmering Mist in Time for Summer
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75
Detoxing Dandruff Shampoos
Detoxing Dandruff Shampoos
Hims Dandruff Detox Shampoo Supports Scalp Health
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74
Pre-Bonded Adhesive Lashes
Pre-Bonded Adhesive Lashes
The KISS ImPress Press-On Falsies Don't Require Glue
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73
Model-Backed Travel Skincare
Model-Backed Travel Skincare
Madison Headrick Launches a Beauty Brand for Frequent Travelers
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72
Flower Cryoextract Skincare
Flower Cryoextract Skincare
Clarins Precious Shares the Benefits of the Rare Moonlight Flower
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71
pH-Balancing Acne Systems
pH-Balancing Acne Systems
pH-In Combats Blemishes in a Healthy, Three-Step Way
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70
Breathable Longwear Foundations
Breathable Longwear Foundations
The Gucci Éternité de Beauté Foundation is Infused with Black Rose
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69
Leave-On Liquid Exfoliators
Leave-On Liquid Exfoliators
Alpyn Beauty's Pore Perfecting Liquid Reveals Clearer, Brighter Skin
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68
Super-Hydrating Sunscreens
Super-Hydrating Sunscreens
The Polyglutamic Acid Dewy Sunscreen Delivers Hydrating Benefits
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67
Four-Minute Facial Masks
Four-Minute Facial Masks
KNOW Beauty's Glacial Bay Clay Mask is Mineral-Rich & Detoxifying
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66
Undetectable Body Sunscreens
Undetectable Body Sunscreens
Supergoop! Unseen Sunscreen Body Protects All Skin Below the Neck
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65
Award-Winning Haircare Brands
Award-Winning Haircare Brands
Viori Was Just Named One of Beautytap’s Top 10 Brands
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64
Inclusive Cosmetic Palettes
Inclusive Cosmetic Palettes
Milani Cosmetics Launches the All-Inclusive Eye, Cheek & Face Palette
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63
Seductive Berry-Forward Perfumes
Seductive Berry-Forward Perfumes
Get a Room & Order Champagne by Confessions of a Rebel is Sultry
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62
Effective Men's Haircare Lines
Effective Men's Haircare Lines
Black Wolf Nation Boasts Good Ingredients and Reasonable Prices
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61
Botanically Enhanced Anti-Aging Pearls
Botanically Enhanced Anti-Aging Pearls
Yves Rocher Has Launched the Illuminating Cure
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60
Skin-Caring Vegan Supplements
Skin-Caring Vegan Supplements
Clear Within's Vegan Nutricosmetic Supports Clear Skin from Within
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59
Reparative Body Wash Products
Reparative Body Wash Products
Dove Men+Care Advanced Care Face + Body Cleansing Supports Skin
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58
Biomimetic Body Oils
Biomimetic Body Oils
Saltair's Santal Bloom Nourishing Body Oil Features Skin-Like Plant Actives
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57
Microbiome Skincare Lines
Microbiome Skincare Lines
Back to Earth Skin Spotlights Its Mineral Microbiome Clay Complex™
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56
Disney Lifestyle Capsules
Disney Lifestyle Capsules
Laline Celebrates 100 Years of Disney with New Limited Edition Capsule
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55
Rejuvenating Lab-Developed Eye Creams
Rejuvenating Lab-Developed Eye Creams
FILORGA's Time-Filler Eyes 5XP Formula Targets Aging Effects
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54
Barrier Care Sunscreens
Barrier Care Sunscreens
Byoma's Moisturizing Gel-Cream SPF 30 is Protective, Hydrating & Plumping
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53
Experimental Natural Skincare Collections
Experimental Natural Skincare Collections
Haeckels' "Lab" Collection
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52
Weightless Blurring Foundations
Weightless Blurring Foundations
This Laura Mercier Foundation is Like a Skin Tint Hybrid
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51
Marshmallow-Inspired Nail Polishes
Marshmallow-Inspired Nail Polishes
Sally Hansen Insta-Dri X PEEPS Has a Sugar Texture
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50
Plant-Based Sports Recovery Cosmetics
Plant-Based Sports Recovery Cosmetics
Level Select OTC Offers Holistic Alternatives for Consumers
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49
Miniature Luxury Beauty Products
Miniature Luxury Beauty Products
clé de peau Boasts a Special Range of Travel-Sized Formulas
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48
Nourishing Rose Lip Care
Nourishing Rose Lip Care
The NUXE Hydrating Lip Balm in Very Rose is Luxuriously Scented
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47
Firming Overnight Skincare
Firming Overnight Skincare
Retinal Night is a Powerful Addition to a Skin Cycling Routine
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46
Skin-Nourishing Concealers
Skin-Nourishing Concealers
Alleyoop's Game Face Second Skin Concealer is a Skincare-Makeup Hybrid
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45
Coined-Sized Expanding Makeup Wipes
Coined-Sized Expanding Makeup Wipes
The Skin Sheet Offers Cleansing Coins for Easy Makeup Removal
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44
Clean Biomimetic Skincare
Clean Biomimetic Skincare
Lontreau Makes Skincare for People on the Move
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43
Indigenous Community-Supporting Campaigns
Indigenous Community-Supporting Campaigns
Lush Debuts Land Defenders, Water Protectors
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42
Makeup Artist-Backed Beauty Brands
Makeup Artist-Backed Beauty Brands
Fara Homidi Officially Launches Her Eponymous Makeup Brand
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41
Luxurious UV-Protective Duos
Luxurious UV-Protective Duos
clé de peau's UV Protective Cream and Lip Treatment are Nourishing
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40
Adaptive Gender-Neutral Antiperspirants
Adaptive Gender-Neutral Antiperspirants
Unlimited by Degree Features SmartAdapt Technology
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39
Beautifying Chest Masks
Beautifying Chest Masks
Lapcos' Hydra Collagen Chest Mask Focuses on Untapped Markets
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38
Plastic-Free Serum Sticks
Plastic-Free Serum Sticks
Spinster Sisters Co.'s Face Serum Stick Hydrates on the Go
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37
Strawberry Serum-Primers
Strawberry Serum-Primers
The Strawberry BHA Pore-Smooth Blur Drops are an All-in-One Treatment
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36
Advanced Anti-Wrinkle Serums
Advanced Anti-Wrinkle Serums
NIVEA's New Q10 Anti-Wrinkle Specialist Targeted Wrinkle Filler
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35
Diamond-Shaped Lipstick Bullets
Diamond-Shaped Lipstick Bullets
The Annabelle Edge Lipstick Comes in 12 Striking Colorways
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34
Wash-Off Body Creams
Wash-Off Body Creams
Chillhouse's Alt Milk Bathing Cream Can Be Used Three Ways on Wet & Damp Skin
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33
Nourishing Gen Z Skincare
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
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32
Chemical-Reducing Tap Water Devices
Chemical-Reducing Tap Water Devices
Filterbaby Was Designed to Improve Skin Health
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31
Biotech-Based Skincare Systems
Biotech-Based Skincare Systems
iuno's Personalized Skincare System Starts with a Finger Prick Test
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30
Ranch-Scented Soaps
Ranch-Scented Soaps
Bathe in Ranch is a Limited-Edition Soap Bar for National Ranch Day
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29
Aromatically Enhanced Body Washes
Aromatically Enhanced Body Washes
These New Caress Body Wash Products Come in There Scents
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28
CGI Beauty Avatars
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
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27
Water Paper-Scented Perfumes
Water Paper-Scented Perfumes
diptyque's New Fragrance Mimics the Smell of Ink on Paper
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26
Sensitive Skin Analyzers
Sensitive Skin Analyzers
Cetaphil AI Skin Analysis Offers a Skin Score & Recommendations
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25
Full-Body Deodorant Creams
Full-Body Deodorant Creams
The Sweet Citrus Cream Deodorant Rubs in Like a Lotion
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24
Science-Based Skincare Pop-Ups
Science-Based Skincare Pop-Ups
RéVive's Pop-Up Series Educates Consumers on Bio-Renewal Technology
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23
Gold Foil Face Masks
Gold Foil Face Masks
Lapcos' 24K Gold Foil Premium Face Mask is Luxurious
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22
Brightening Skincare Sticks
Brightening Skincare Sticks
OleHenriksen's Banana Bright+ Vitamin CC Sticks are Color-Correcting
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21
Complete Anti-Aging Eye Treatments
Complete Anti-Aging Eye Treatments
U Beauty's Return Eye Concentrate Targets Imbalances and Stress
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20
Indulgent Pistachio Fragrances
Indulgent Pistachio Fragrances
Kayali Yum Pistachio Gelato Has Cotton Candy & Marshmallow Notes
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19
Science-Backed Body Care Sets
Science-Backed Body Care Sets
Fig. 1's Body Care Trio Consists of Clinically Proven Products
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18
Moisture Barrier Sheet Masks
Moisture Barrier Sheet Masks
Loops' Dream Sleep Hydrogel Face Mask Simplifies "Slugging"
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17
Mix-and-Match Makeup Brushes
Mix-and-Match Makeup Brushes
GoBrush's Parts Can Be Customized & Separated for Recycling
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16
Refreshing Men's Body Care Lines
Refreshing Men's Body Care Lines
These Marlowe Skincare Products Feature Fresh Spring Scents
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15
Anti-Chafe Intimate Razors
Anti-Chafe Intimate Razors
The Gillette Intimate Pubic Hair Trimmer Reduces Irritation
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14
AI-Powered Beauty Filters
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
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13
Affordable Luxury Fragrances
Affordable Luxury Fragrances
Fine'ry is Redefining the Fine Fragrances Category at Target
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12
Holistic K-Beauty Skincare
Holistic K-Beauty Skincare
C'ENCIA Combines Three Types of Patented Peptides
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11
Warm Romantic Perfumes
Warm Romantic Perfumes
Eau d'Italie's Mystic Sunset Eau De Parfum Spray is Inspired by Positano
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10
Green Tea Beauty Collections
Green Tea Beauty Collections
Innisfree Just Released Its Green Tea Seed Collection
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9
Gen Z Deodorants
Gen Z Deodorants
Miles' Clean Deodorants Help Tweens & Teens Neutralize Odors
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8
Renewing Skincare Bundles
Renewing Skincare Bundles
BAO Laboratory Launches a New Anti-Wrinkle and Firming Beauty Set
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7
In-Store Fragrance Finders
In-Store Fragrance Finders
YSL Beauté's Scent-Sation Uses Neuroscience to Personalize Fragrance
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6
Anti-Filter Beauty Campaigns
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
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5
Pore-Blurring Setting Sprays
Pore-Blurring Setting Sprays
Milk Makeup's Pore Eclipse Matte Setting Spray Uses Lentil Extract
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4
Nourishing Oleo-Infusion Serums
Nourishing Oleo-Infusion Serums
Yves Rocher Expands Its Riche Crème Line with a New Serum
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3
Fruity Feminine Fragrances
Fruity Feminine Fragrances
Victorinox Launches Three New Scents Under its Heritage For Her Line
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2
Long-Lasting Satin Lipsticks
Long-Lasting Satin Lipsticks
Elf Cosmetics Launches the O Face Satin Lipstick Shades
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1
Skincare Refill Pods
Skincare Refill Pods
Drunk Elephant Has Launched Refill Pods for Two of Its Best-Sellers
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