50 versions of The Inkey List's Polyglutamic Acid Dewy Sunscreen were created to make sure this protective product was just right and now the ingredient-focused brand is ready to share the finished product with consumers. This product combines strong sun protection with a bonus active ingredient and in this case, that's polyglutamic acid, which offers similar benefits as hyaluronic acid but hydrates the skin in a different way.
This facial sunscreen was also mindfully made to layer well with other products, including makeup and leave a flattering finish for all skin tones with no white cast.
The Polyglutamic Acid Dewy Sunscreen SPF 30 also contains squalane and glycerin, and its formula infused with skincare ingredients offers a great way to protect the skin from harmful UV rays while providing additional benefits.
Why This Trend Is Growing
- Skincare Ingredient-focused Products
- Companies can develop skincare products that highlight a specific active ingredient and its benefits, such as polyglutamic acid.
- Multifunctional Skincare Products
- Developing products that can act as both sunscreen and skincare products can offer convenience and efficiency to consumers.
- Mindful Sunscreen Formulas
- Developing sunscreens that are carefully formulated to layer well with other makeup products and provide benefits beyond just sun protection can offer a competitive advantage.
Industries Being Reshaped
- Skincare Industry
- Companies can invest in research to develop innovative skincare products that utilize new or lesser-known active ingredients, as The Inkey List did with polyglutamic acid in their sunscreen.
- Beauty Industry
- Beauty brands can market multifunctional products that provide sun protection as well as additional skincare benefits, satisfying consumer demand for convenience.
- Sunscreen Industry
- Sunscreen companies can focus on developing formulas that are thoughtful about ease of use and additional skin benefits, setting themselves apart in an increasingly crowded industry.
