Loops, a creator of clean, high-tech hydrogel sheet masks, debuted its innovative Dream Sleep Nighttime Slugging Hydrogel Face Mask with a first-of-its-kind layer of slugging serum. This sheet mask is meant to be used as a the final step in a nightly skincare routine and it shares the benefits of plant-based oils, vitamins, antioxidants and fatty acids to support more hydrated, toned and plumped skin by morning.
This sheet mask simplifies "slugging," a popular moisturizing technique that involves slathering the face with an occlusive product as the last step in an evening skincare routine. There are six antioxidant-packed plant-based oils featured in this formula (macadamia nut, jojoba, grape seed, olive, avocado, and evening primrose) and they were selected "to create a new age alternative to the traditional practice of applying petroleum jelly to your face before bed."
Key Themes Behind This Trend
- Plant-based Skincare
- Incorporate plant-based oils, vitamins, and antioxidants in skincare products to simplify traditional moisturizing techniques.
- Nighttime Skincare Routines
- Introduce innovative skincare products that cater to nighttime routines to provide more hydration and plumpness to the skin.
- Hydrogel Sheet Masks
- Develop and market clean, high-tech hydrogel sheet masks with innovative features for specialized skincare benefits.
Where This Applies
- Beauty and Personal Care
- Explore the market for clean, high-tech skincare products with innovative features to appeal to consumers interested in natural ingredients.
- Health and Wellness
- Create a range of night time skincare products that are linked to better sleep patterns.
- Cosmetics
- Develop innovative sheet masks and accessories that enhance skincare routines and improve skin hydration.
