Model Madison Headrick recently launched her travel brand Care.e.on (pronounced ‘carry on’) which focuses on producing high-quality beauty products for travelers. Created to fill a gap in the market for travel-friendly, hydrating, and nourishing beauty products, Headrick created the ‘En Route Essentials’ set to help her skin, mental health, and physical health during long trips. The ‘En Route Essentials’ set from Care.e.on includes the company's ‘Hydroboost Hydrating Pads,’ ‘Cleared For Takeoff Hand Sanitizer,’ ‘In The Clouds Face Mist,’ and ‘Flying Highdration Mask.’
“Our analytics show that people purchase two to three kits at a time. They’re doing the same thing as us, which is the goal — for it to be thrown into a gym bag, a diaper bag, wherever someone needs a little self-care moment,” Kimberly Steinberg, founder of KSVP, said.
Image Credit: Care.e.on
What's Driving This Trend
- Travel Beauty Products
- There is a growing trend for high-quality beauty products that are designed specifically for travelers, opening opportunities for brands to create portable, easy-to-use and on-the-go products.
- Model-backed Brands
- Collaborating with well-known models can help to increase brand awareness and loyalty, leading to more opportunities in the beauty industry for model partnerships.
- Health and Wellness on the Go
- People are looking for ways to prioritize self-care and wellness, even when traveling, opening opportunities for brands to develop innovative products that improve mental and physical health on-the-go.
Who This Affects Most
- Beauty
- The beauty industry can take advantage of the trend towards travel-friendly beauty products by creating portable skincare and beauty lines.
- Modeling
- Models can leverage their influence by partnering with beauty brands to create their own line of skincare products targeted towards their specific audience.
- Travel and Hospitality
- Travel and hospitality companies can incorporate self-care and wellness into their offerings in response to the growing trend of travelers prioritizing mental and physical health.
