Fig. 1 quickly became a popular skincare brand after it launched because it provided luxe, science-backed products with affordable price tags—and for the first time, the brand is now venturing into the body care category. There are a trio of new skin-caring products for the body in the form of an exfoliating polish, a renewing serum and an all-over oil. Together, these products form the basis for a full body care routine that nourishes the skin below the neck.
The cleansing Exfoliating Body Polish smoothes, invigorates and sloughs away dead skin cells with fine grain volcanic pumice sourced from France, as well as glycerin. The Retinol Renewal Serum shares the benefits of slow-release retinol and as a multi-benefit serum, it also delivers antioxidant support and nourishment from vitamins. Rounding out the trio, the All Over Oil moisturizes with its lightweight and multipurpose formula.
What's Driving This Trend
- Science-backed Body Care
- Opportunity for brands in the personal care industry to create clinically proven, affordable body care products.
- Exfoliating Body Polish
- Opportunity for skincare brands to use fine grain volcanic pumice in exfoliating body polishes for smoother, renewed skin.
- Retinol Renewal Serum
- Opportunity for personal care brands to create multi-benefit serums using slow-release retinol and vitamins for antioxidant support and nourishment.
Who This Affects Most
- Skincare
- Skincare industry can introduce more body care products to provide a full body care routine for consumers.
- Personal Care
- Personal care industry can venture into using fine grain volcanic pumice to create exfoliating body polishes for smoother skin.
- Beauty
- Beauty industry can incorporate multi-benefit serums using slow-release retinol and vitamins for antioxidant support and nourishment in personal care products.
