Firming Overnight Skincare

Retinal Night is a Powerful Addition to a Skin Cycling Routine

Board-certified dermatologist Whitney Bowe, MD, the creator of skin cycling, newly expanded her DWB Beauty line with a potent retinal treatment that's likened to "a personal trainer for your skin." Retinal Night helps to firm and smooth the appearance of skin with its vegan formula and retinal, not to be confused with retinol. The key difference here is the time it takes to make an impact. After retinol absorbs into the skin, it has to go through two processes to be converted into active retinoic acid: retinol to retinal, then retinal to retinoic acid.

Although any brand's products can be used for skin cycling, this new product from DWB Beauty joins others like the Bowe Glowe microbiome cream and the Exfoliation Night serum to form a complete routine that can be adapted for beginners and advanced users alike.

Skin Cycling Skincare
The skin cycling routine created by dermatologist Whitney Bowe offers opportunities for brands to create new and innovative products like DWB Beauty's Retinal Night.
Vegan Skincare
DWB Beauty's Retinal Night features a vegan formula, reflecting the growing trend towards ethical and sustainable beauty products.
Retinal Skincare
Retinal Night's use of retinal, rather than retinol, highlights the trend towards newer and more advanced ingredients in skincare products.

Where This Applies

Skincare Industry
The skincare industry has opportunities to create more products that follow the principles of the skin cycling routine and contain advanced ingredients like retinal.
Vegan Beauty Industry
The vegan beauty industry has opportunities to expand their product offerings and appeal to a wider consumer base with high-quality formulas, like DWB Beauty's Retinal Night.
Cosmetic Chemistry Industry
The cosmetic chemistry industry has opportunities to develop new and innovative skincare ingredients like retinal, keeping up with the trend of advanced and effective skincare.
SCORE
5.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 64%
Freshness 17%

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