After a year's worth of stellar growth, award-winning haircare brand Viori was named one of Beautytap's Top 10 Brands for 2022 and it received honors in the Best Shampoo category. The brand has piqued consumer interest because of its products which are visually and functionally inspired by ancient Chinese rituals.
Last year, the award-winning haircare brand serviced more than 650,000 customers and sold nearly two million bars. In terms of sustainability, Viori is certified Carbon Neutral, RSPO, and Fair Trade. In 2022, it was successful in saving "approximately 12.8 million plastic bottles from ending up in landfills." This equals about 255 tons of plastic waste.
Viori's co-founder, Tszman Fisher, shared that "In Longsheng where we source our rice and work with the Red Yao tribe, we’re seeing incredible changes both socially and economically. When customers use our products, they do so knowing they’re making a positive difference.”
Image Credit: Viori
Key Themes Behind This Trend
- Visual and Functional Inspiration
- The use of ancient Chinese rituals as inspiration for products creates opportunities for disruptive innovation in product design and marketing.
- Sustainability
- The increasing focus on sustainability in the beauty industry creates opportunities for disruptive innovation in packaging materials and waste reduction.
- Socially Conscious Branding
- The trend towards socially responsible branding and ethical sourcing creates opportunities for disruptive innovation in supply chain management and marketing.
Where This Applies
- Beauty and Personal Care
- The beauty industry, particularly in the haircare segment, has opportunities for disruptive innovation in product design, marketing, and sustainability initiatives.
- Packaging
- The packaging industry has opportunities for disruptive innovation in developing sustainable materials and solutions for reducing plastic waste.
- Agriculture and Farming
- The agriculture and farming industries have opportunities for disruptive innovation in ethical sourcing and sustainable practices, particularly in working with indigenous communities.
