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Top 75 Cosmetics Trends in February

From Extra Virgin Facial Oils to Luxury Fragrance Duo Kits

— February 25, 2023 — Fashion
The February 2023 cosmetics round-up features powerful formulations, ground-breaking technology, and striking packaging designs. The list also calls attention to a pivot as more beauty brands tap Gen X influencers for their marketing campaigns and partnerships.

AMIRO L1 LED Light Therapy Face Mask definitely draws attention with its high-tech feel. The all-in-one skincare device targets a wide range of skin problems. Shiseido's Bio-Performance Skin Filler Serums are also a ground-breaking innovation. Powered by the brand's breakthrough proprietary Japanese Hyaluronic Acid, the serums deliver multiple benefits in a non-invasive manner.

The February 2023 cosmetics list also calls attention to some new releases in the affordable beauty sector. Elf Cosmetics recently debuted a range of new products and the Camo Color Corrector in five shades is one of them.
7.9
Score
Popularity
Activity
Freshness
75
Oat Kernel Flour Soaps
Oat Kernel Flour Soaps
BRAVO SIERRA’s Solid Hair & Body Cleanser is Dubbed the 'Anti-Soap Bar'
<
74
Mix-and-Match Self-Care Products
Mix-and-Match Self-Care Products
The one+other Beauty and Personal Care Brand is Only at CVS
<
73
Truffle-Infused Spray Serums
Truffle-Infused Spray Serums
The White Truffle First Aromatic Spray Serum Soothes All Skin Types
<
72
Skin-Nourishing Family Suncare
Skin-Nourishing Family Suncare
Kiss My Face Debuts Three New Suncare Products for the Whole Family
<
71
Functional Aromatic Body Washes
Functional Aromatic Body Washes
The Jack Henry cleanse+ bodywash Has a Citrus and Sandalwood Scent
<
70
Antioxidant-Rich Broad Sunscreens
Antioxidant-Rich Broad Sunscreens
The belif Aqua bomb Broad Spectrum SPF 50 Debuted in Canada
<
69
Extra Virgin Facial Oils
Extra Virgin Facial Oils
The Pot D’huile Beauté Extra Virgin Facial Oil is Rejuvenating
<
68
Flattering Pink-Hued Lipsticks
Flattering Pink-Hued Lipsticks
The CTZN Cosmetics Perfect Pink Nude Set is Perfect for Vday
<
67
Grass-Infused Face Serums
Grass-Infused Face Serums
Summer Fridays' Midnight Ritual Retinol Serum Improves Skin Tone
<
66
Goat Milk Lip Balms
Goat Milk Lip Balms
Dionis Goat Milk Skincare Boasts a Kit with Six Lip Balms in Different Flavors
<
65
Lightweight Luminous Sunscreens
Lightweight Luminous Sunscreens
Hawaiian Tropic Debuts the Sheer Touch Sunscreen Serum Face & Body
<
64
Goat Milk Bath Kits
Goat Milk Bath Kits
Dionis Goat Milk Skincare Boasts a New Bath and Body Kit
<
63
Nourishing Matcha Face Masks
Nourishing Matcha Face Masks
Make & Mary Boasts Herbal Remedy Matcha Face Mask That is Gentle
<
62
Lavish Mineral Body Sunscreens
Lavish Mineral Body Sunscreens
Ever Boasts the Lavish Skin Perfecting Mineral Body Sunscreen
<
61
Dazzling Lip Glitters
Dazzling Lip Glitters
Stay Golden Cosmetics Boasts a Selection of Eye-Catching Cosmetics
<
60
Comprehensive Intimate Care Kits
Comprehensive Intimate Care Kits
Goodwipes Boasts a Rosewater-Infused Products for Intimate Care
<
59
Irish Coast-Inspired Skincare
Irish Coast-Inspired Skincare
Hibernicis Skincare Products Come in Five Essential Formulations
<
58
Halal-Certified Skincare
Halal-Certified Skincare
Flora & Noor is One of Few Halal-Certified Brands in the United States
<
57
Damage-Repairing Haircare Products
Damage-Repairing Haircare Products
The Sally Beauty bondbar Collection Now Has Six New Products
<
56
Refreshing Leave-In Hair Treatments
Refreshing Leave-In Hair Treatments
These New Batiste Products Come in Three Options
<
55
AI Skin Advisors
AI Skin Advisors
Bulldog Skincare's AI Skin Advisor Creates Personalized Routines for Men
<
54
Naturally Infused Haircare Products
Naturally Infused Haircare Products
These Mielle Haircare Collections Include Two Lines
<
53
Resource-Conscious Haircare
Resource-Conscious Haircare
1SAVES20 is a Rinse-Free Collection That Saves Water
<
52
Tinted Lip Care Sets
Tinted Lip Care Sets
The Treat & Tint Mini Lip Care Gift Set by Fresh Features 4 Products
<
51
Skincare-Enhancing Serums
Skincare-Enhancing Serums
REN Clean Skincare Debuts 'Perfect Canvas Smooth, Prep & Plump Essence'
<
50
Natural At-Home Waxing Brands
Natural At-Home Waxing Brands
Parissa is Reinventing Waxing to Achieve Smooth, Healthy Skin
<
49
Beeswax-Infused Lip Balms
Beeswax-Infused Lip Balms
Kari Gran’s Rosie Gold + Blush Lip Whip Duo is Great for a Natural Look
<
48
pH-Balanced Dandruff Haircare
pH-Balanced Dandruff Haircare
The Hairitage Anti-Dandruff Collection Supports Scalp Needs
<
47
Lunar Beauty Pop-Ups
Lunar Beauty Pop-Ups
Armani Beauty Decks Out the Halls of Haikou Mova Mall in Red
<
46
Modern Hydrating Beard Sets
Modern Hydrating Beard Sets
HIM-istry Naturals Boasts Multi-Functional Men's Grooming Products
<
45
Accessible Reparative Haircare Products
Accessible Reparative Haircare Products
Marc Anthony Repair Bond +Rescuplex is Effective
<
44
Love-Themed Summer Fragrances
Love-Themed Summer Fragrances
Maison Margiela Releases the New 'On a Date' Fragrance
<
43
Volume-Enhancing Haircare Products
Volume-Enhancing Haircare Products
The hims & hers Haircare Products Have Biovolume 128
<
42
Retailer-Backed Beauty Categories
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
<
41
Salon-Quality Haircare Products
Salon-Quality Haircare Products
The TRESemmé Pro-Infusion Collection Has Six Products
<
40
All-in-One Sculpting Cosmetics
All-in-One Sculpting Cosmetics
Tarte's Sculpt Tape Contour is "an Instant Face Life in a Tube"
<
39
Actress-Backed Haircare Collections
Actress-Backed Haircare Collections
4U by Tia Includes Eight Products for All Kinds of Curly Hair
<
38
Hydrating Skincare-Makeup Hybrids
Hydrating Skincare-Makeup Hybrids
MAC Cosmetics Debuts a Nourishing Skincare and Makeup Prep Line
<
37
Scentless Deodorant Creams
Scentless Deodorant Creams
Piper Wai Boasts a Safe, Aluminum-free Vegan Deodorant
<
36
Finger-Friendly Eyeshadow Palettes
Finger-Friendly Eyeshadow Palettes
Bakeup's Micro Palm Palette is High-Impact & Easy to Apply
<
35
Pod-Based Concealers
Pod-Based Concealers
Kite Beauty's on the Glow Concealer is Convenient and Pocket-Sized
<
34
Travel-Ready Red Lipsticks
Travel-Ready Red Lipsticks
Chanel Unveils the 'Rouge Allure Velvet' Lipstick Collection
<
33
Calming Essential Oil Inhalers
Calming Essential Oil Inhalers
Make & Mary's Calm Aromatherapy Inhaler Seeks to Reset & Restore
<
32
Romantic Young Love Fragrances
Romantic Young Love Fragrances
The Maison Margiela Replica 'On a Date' Fragrance is Delicate
<
31
Ethereal Rave-Inspired Blushes
Ethereal Rave-Inspired Blushes
Donni Davy Debuts a New Blush Collection Under Half Magic
<
30
Affordable Putty-to-Powder Bronzers
Affordable Putty-to-Powder Bronzers
Elf Cosmetics Debuts the Luminous Putty Bronzer
<
29
Revolutionary Skin-Plumping Serums
Revolutionary Skin-Plumping Serums
Shiseido's Bio-Performance Skin Filler Serums Recently Launched
<
28
Sensorial Fragrance Decoders
Sensorial Fragrance Decoders
Myrissi Allows Consumers to "Smell" Visuals and Colors
<
27
Luxe Honey-Infused Skincare
Luxe Honey-Infused Skincare
The Nuxe Rêve de Miel Range Includes Body Oil, Hand Cream and Lip Balm
<
26
CBD Self-Care Brands
CBD Self-Care Brands
MeMeMe is a Gender-Neutral CBD Brand with a Focus on Gen Z
<
25
Luxury Fragrance Duo Kits
Luxury Fragrance Duo Kits
MOODEAUX's Worthy Skinscent Grab-then-Go Duo is Citrusy and Playful
<
24
Eco-Conscious Cosmetic Products
Eco-Conscious Cosmetic Products
These New Rimmel London Products Have Clean, Vegan Formulas
<
23
Singer-Backed Melanin Skincare
Singer-Backed Melanin Skincare
John Legend Debuts a New Skincare Line for the Face and the Body
<
22
Essential Oil Plug-In Fresheners
Essential Oil Plug-In Fresheners
Vibrant by Air Wick Scented Oils Last Up to 60 Days
<
21
AI-Generated TCM Skincare
AI-Generated TCM Skincare
This Collab Combines Artificial Intelligence & Chinese Medicinal Plants
<
20
Sustainable Personal Care Bars
Sustainable Personal Care Bars
BRIXY Boasts a Range of Shampoos, Conditioners, and Body Washes
<
19
Peony-Themed Beauty Packaging
Peony-Themed Beauty Packaging
clé de peau Marks the Lunar New Year with Elegant Beauty Products
<
18
Floral Bath Sets
Floral Bath Sets
The Terra Floral Deluxe Bath Set is Aesthetically Pleasing and Effective
<
17
Exfoliating Body Wash Concentrates
Exfoliating Body Wash Concentrates
Everist Improves the Exfoliating Body Wash Concentrate Formula
<
16
Gentle Ammonia-Free Hair Colors
Gentle Ammonia-Free Hair Colors
Natural Instincts Bold Features a Blend of Extracts
<
15
Stress-Fighting Moisturizers
Stress-Fighting Moisturizers
Stress Faace is a Fast-Acting Daily Moisturizing Cream
<
14
Resurfacing Retinol Serums
Resurfacing Retinol Serums
VICHY Laboratories Launched the LIFTACTIV Retinol Specialist Serum
<
13
Hydrating Complexion Color Correctors
Hydrating Complexion Color Correctors
Elf Cosmetics Just Launched Five Corrective Shades
<
12
High-Gloss Blonde Toners
High-Gloss Blonde Toners
Clairol Blonde It Up Crystal Glow Toners are Formulated for Blondes
<
11
Gen Alpha Skincare
Gen Alpha Skincare
JB Skrub Fills a Gap in the Market for Tween Boys
<
10
Living Biome Skincare
Living Biome Skincare
BIOJUVE Optimizes Skin Health on and Below the Surface
<
9
Light Therapy Face Masks
Light Therapy Face Masks
The AMIRO L1 LED Light Therapy Face Mask is an All-in-One Skincare Device
<
8
Upgraded Beauty Primers
Upgraded Beauty Primers
Elf Cosmetics Improved Its Best-Selling Primer with 4% Niacinamide
<
7
Gen X Influencer Campaigns
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
<
6
Bunny-Themed Makeup Collections
Bunny-Themed Makeup Collections
Maybelline Taps the Bunny-Eared Namito for the Lunar New Year
<
5
Lunar New Year-Inspired Packaging
Lunar New Year-Inspired Packaging
Shiseido Launches a New Limited Edition of Its Concentrate
<
4
Potent Under-Eye Creams
Potent Under-Eye Creams
Herbivore Botanicals Starts the Year Strong with the SuperNOVA Formula
<
3
Radiance-Boosting Tinted Moisturizers
Radiance-Boosting Tinted Moisturizers
Ever's Daylight Radiance Moisturizer Comes in Six Shades
<
2
Gritty Fragrance Brands
Gritty Fragrance Brands
Born to Stand Out Makes Scents Like "Mud" and "Dirty Rice"
<
1
AI-Generated Body Sprays
AI-Generated Body Sprays
Axe A.I. is Specially Formulated By AI & Marketed with AR
<