Top 75 Cosmetics Trends in February

From Extra Virgin Facial Oils to Luxury Fragrance Duo Kits

— February 25, 2023 — Fashion
The February 2023 cosmetics round-up features powerful formulations, ground-breaking technology, and striking packaging designs. The list also calls attention to a pivot as more beauty brands tap Gen X influencers for their marketing campaigns and partnerships.

AMIRO L1 LED Light Therapy Face Mask definitely draws attention with its high-tech feel. The all-in-one skincare device targets a wide range of skin problems. Shiseido's Bio-Performance Skin Filler Serums are also a ground-breaking innovation. Powered by the brand's breakthrough proprietary Japanese Hyaluronic Acid, the serums deliver multiple benefits in a non-invasive manner.

The February 2023 cosmetics list also calls attention to some new releases in the affordable beauty sector. Elf Cosmetics recently debuted a range of new products and the Camo Color Corrector in five shades is one of them.
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Score
Popularity
Activity
Freshness
75
Oat Kernel Flour Soaps
Oat Kernel Flour Soaps
BRAVO SIERRA’s Solid Hair & Body Cleanser is Dubbed the 'Anti-Soap Bar'
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74
Mix-and-Match Self-Care Products
Mix-and-Match Self-Care Products
The one+other Beauty and Personal Care Brand is Only at CVS
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73
Truffle-Infused Spray Serums
Truffle-Infused Spray Serums
The White Truffle First Aromatic Spray Serum Soothes All Skin Types
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72
Flattering Pink-Hued Lipsticks
Flattering Pink-Hued Lipsticks
The CTZN Cosmetics Perfect Pink Nude Set is Perfect for Vday
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71
Grass-Infused Face Serums
Grass-Infused Face Serums
Summer Fridays' Midnight Ritual Retinol Serum Improves Skin Tone
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70
Goat Milk Lip Balms
Goat Milk Lip Balms
Dionis Goat Milk Skincare Boasts a Kit with Six Lip Balms in Different Flavors
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69
Functional Aromatic Body Washes
Functional Aromatic Body Washes
The Jack Henry cleanse+ bodywash Has a Citrus and Sandalwood Scent
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68
Antioxidant-Rich Broad Sunscreens
Antioxidant-Rich Broad Sunscreens
The belif Aqua bomb Broad Spectrum SPF 50 Debuted in Canada
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67
Extra Virgin Facial Oils
Extra Virgin Facial Oils
The Pot D’huile Beauté Extra Virgin Facial Oil is Rejuvenating
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66
Nourishing Matcha Face Masks
Nourishing Matcha Face Masks
Make & Mary Boasts Herbal Remedy Matcha Face Mask That is Gentle
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65
Refreshing Leave-In Hair Treatments
Refreshing Leave-In Hair Treatments
These New Batiste Products Come in Three Options
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64
Lightweight Luminous Sunscreens
Lightweight Luminous Sunscreens
Hawaiian Tropic Debuts the Sheer Touch Sunscreen Serum Face & Body
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63
Irish Coast-Inspired Skincare
Irish Coast-Inspired Skincare
Hibernicis Skincare Products Come in Five Essential Formulations
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62
Natural At-Home Waxing Brands
Natural At-Home Waxing Brands
Parissa is Reinventing Waxing to Achieve Smooth, Healthy Skin
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61
Goat Milk Bath Kits
Goat Milk Bath Kits
Dionis Goat Milk Skincare Boasts a New Bath and Body Kit
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60
Damage-Repairing Haircare Products
Damage-Repairing Haircare Products
The Sally Beauty bondbar Collection Now Has Six New Products
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59
Dazzling Lip Glitters
Dazzling Lip Glitters
Stay Golden Cosmetics Boasts a Selection of Eye-Catching Cosmetics
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58
Halal-Certified Skincare
Halal-Certified Skincare
Flora & Noor is One of Few Halal-Certified Brands in the United States
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57
Beeswax-Infused Lip Balms
Beeswax-Infused Lip Balms
Kari Gran’s Rosie Gold + Blush Lip Whip Duo is Great for a Natural Look
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56
Skincare-Enhancing Serums
Skincare-Enhancing Serums
REN Clean Skincare Debuts 'Perfect Canvas Smooth, Prep & Plump Essence'
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55
Lavish Mineral Body Sunscreens
Lavish Mineral Body Sunscreens
Ever Boasts the Lavish Skin Perfecting Mineral Body Sunscreen
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54
Resource-Conscious Haircare
Resource-Conscious Haircare
1SAVES20 is a Rinse-Free Collection That Saves Water
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53
Naturally Infused Haircare Products
Naturally Infused Haircare Products
These Mielle Haircare Collections Include Two Lines
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52
Skin-Nourishing Family Suncare
Skin-Nourishing Family Suncare
Kiss My Face Debuts Three New Suncare Products for the Whole Family
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51
Comprehensive Intimate Care Kits
Comprehensive Intimate Care Kits
Goodwipes Boasts a Rosewater-Infused Products for Intimate Care
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50
AI Skin Advisors
AI Skin Advisors
Bulldog Skincare's AI Skin Advisor Creates Personalized Routines for Men
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49
Tinted Lip Care Sets
Tinted Lip Care Sets
The Treat & Tint Mini Lip Care Gift Set by Fresh Features 4 Products
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48
Accessible Reparative Haircare Products
Accessible Reparative Haircare Products
Marc Anthony Repair Bond +Rescuplex is Effective
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47
Modern Hydrating Beard Sets
Modern Hydrating Beard Sets
HIM-istry Naturals Boasts Multi-Functional Men's Grooming Products
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46
Love-Themed Summer Fragrances
Love-Themed Summer Fragrances
Maison Margiela Releases the New 'On a Date' Fragrance
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45
Volume-Enhancing Haircare Products
Volume-Enhancing Haircare Products
The hims & hers Haircare Products Have Biovolume 128
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44
Retailer-Backed Beauty Categories
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
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43
Salon-Quality Haircare Products
Salon-Quality Haircare Products
The TRESemmé Pro-Infusion Collection Has Six Products
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42
Ethereal Rave-Inspired Blushes
Ethereal Rave-Inspired Blushes
Donni Davy Debuts a New Blush Collection Under Half Magic
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41
Actress-Backed Haircare Collections
Actress-Backed Haircare Collections
4U by Tia Includes Eight Products for All Kinds of Curly Hair
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40
pH-Balanced Dandruff Haircare
pH-Balanced Dandruff Haircare
The Hairitage Anti-Dandruff Collection Supports Scalp Needs
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39
Pod-Based Concealers
Pod-Based Concealers
Kite Beauty's on the Glow Concealer is Convenient and Pocket-Sized
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38
Scentless Deodorant Creams
Scentless Deodorant Creams
Piper Wai Boasts a Safe, Aluminum-free Vegan Deodorant
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37
Hydrating Skincare-Makeup Hybrids
Hydrating Skincare-Makeup Hybrids
MAC Cosmetics Debuts a Nourishing Skincare and Makeup Prep Line
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36
All-in-One Sculpting Cosmetics
All-in-One Sculpting Cosmetics
Tarte's Sculpt Tape Contour is "an Instant Face Life in a Tube"
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35
Travel-Ready Red Lipsticks
Travel-Ready Red Lipsticks
Chanel Unveils the 'Rouge Allure Velvet' Lipstick Collection
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34
Finger-Friendly Eyeshadow Palettes
Finger-Friendly Eyeshadow Palettes
Bakeup's Micro Palm Palette is High-Impact & Easy to Apply
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33
Romantic Young Love Fragrances
Romantic Young Love Fragrances
The Maison Margiela Replica 'On a Date' Fragrance is Delicate
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32
Luxe Honey-Infused Skincare
Luxe Honey-Infused Skincare
The Nuxe Rêve de Miel Range Includes Body Oil, Hand Cream and Lip Balm
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31
Luxury Fragrance Duo Kits
Luxury Fragrance Duo Kits
MOODEAUX's Worthy Skinscent Grab-then-Go Duo is Citrusy and Playful
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30
Floral Bath Sets
Floral Bath Sets
The Terra Floral Deluxe Bath Set is Aesthetically Pleasing and Effective
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29
Eco-Conscious Cosmetic Products
Eco-Conscious Cosmetic Products
These New Rimmel London Products Have Clean, Vegan Formulas
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28
CBD Self-Care Brands
CBD Self-Care Brands
MeMeMe is a Gender-Neutral CBD Brand with a Focus on Gen Z
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27
Affordable Putty-to-Powder Bronzers
Affordable Putty-to-Powder Bronzers
Elf Cosmetics Debuts the Luminous Putty Bronzer
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26
AI-Generated TCM Skincare
AI-Generated TCM Skincare
This Collab Combines Artificial Intelligence & Chinese Medicinal Plants
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25
Revolutionary Skin-Plumping Serums
Revolutionary Skin-Plumping Serums
Shiseido's Bio-Performance Skin Filler Serums Recently Launched
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24
Calming Essential Oil Inhalers
Calming Essential Oil Inhalers
Make & Mary's Calm Aromatherapy Inhaler Seeks to Reset & Restore
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23
Singer-Backed Melanin Skincare
Singer-Backed Melanin Skincare
John Legend Debuts a New Skincare Line for the Face and the Body
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22
Exfoliating Body Wash Concentrates
Exfoliating Body Wash Concentrates
Everist Improves the Exfoliating Body Wash Concentrate Formula
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21
Essential Oil Plug-In Fresheners
Essential Oil Plug-In Fresheners
Vibrant by Air Wick Scented Oils Last Up to 60 Days
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20
Gentle Ammonia-Free Hair Colors
Gentle Ammonia-Free Hair Colors
Natural Instincts Bold Features a Blend of Extracts
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19
Stress-Fighting Moisturizers
Stress-Fighting Moisturizers
Stress Faace is a Fast-Acting Daily Moisturizing Cream
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18
Lunar Beauty Pop-Ups
Lunar Beauty Pop-Ups
Armani Beauty Decks Out the Halls of Haikou Mova Mall in Red
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17
Sensorial Fragrance Decoders
Sensorial Fragrance Decoders
Myrissi Allows Consumers to "Smell" Visuals and Colors
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16
Peony-Themed Beauty Packaging
Peony-Themed Beauty Packaging
clé de peau Marks the Lunar New Year with Elegant Beauty Products
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15
Sustainable Personal Care Bars
Sustainable Personal Care Bars
BRIXY Boasts a Range of Shampoos, Conditioners, and Body Washes
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14
Hydrating Complexion Color Correctors
Hydrating Complexion Color Correctors
Elf Cosmetics Just Launched Five Corrective Shades
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13
High-Gloss Blonde Toners
High-Gloss Blonde Toners
Clairol Blonde It Up Crystal Glow Toners are Formulated for Blondes
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12
Resurfacing Retinol Serums
Resurfacing Retinol Serums
VICHY Laboratories Launched the LIFTACTIV Retinol Specialist Serum
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11
Living Biome Skincare
Living Biome Skincare
BIOJUVE Optimizes Skin Health on and Below the Surface
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10
Upgraded Beauty Primers
Upgraded Beauty Primers
Elf Cosmetics Improved Its Best-Selling Primer with 4% Niacinamide
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9
Gen Alpha Skincare
Gen Alpha Skincare
JB Skrub Fills a Gap in the Market for Tween Boys
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8
Bunny-Themed Makeup Collections
Bunny-Themed Makeup Collections
Maybelline Taps the Bunny-Eared Namito for the Lunar New Year
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7
Lunar New Year-Inspired Packaging
Lunar New Year-Inspired Packaging
Shiseido Launches a New Limited Edition of Its Concentrate
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6
Potent Under-Eye Creams
Potent Under-Eye Creams
Herbivore Botanicals Starts the Year Strong with the SuperNOVA Formula
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5
Light Therapy Face Masks
Light Therapy Face Masks
The AMIRO L1 LED Light Therapy Face Mask is an All-in-One Skincare Device
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4
Gen X Influencer Campaigns
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
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3
Radiance-Boosting Tinted Moisturizers
Radiance-Boosting Tinted Moisturizers
Ever's Daylight Radiance Moisturizer Comes in Six Shades
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2
Gritty Fragrance Brands
Gritty Fragrance Brands
Born to Stand Out Makes Scents Like "Mud" and "Dirty Rice"
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1
AI-Generated Body Sprays
AI-Generated Body Sprays
Axe A.I. is Specially Formulated By AI & Marketed with AR
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