Personal care bars—from shampoos and conditioners to body washes—have certainly gained popularity over the course of the last couple of years as consumers evolve to being more mindful of environmental impacts. BRIXY is a relatively new brand to enter this category with its comprehensive range of better-for-you and better-for-the-planet personal care bars. Water-saving and plastic-free by default, these offerings have "saved over 170,000 bottles from [entering] oceans and landfills" within less than a year of operation.
BRIXY also gives individuals the power to choose when selecting their personal care bars, offering different blends and benefits. Each bar is offered in three scents. They are citrus, mint eucalyptus, and coconut vanilla and the brand claims that its enriched formulas will contribute to softer, more hydrated, and balanced hair, scalp, and skin.
Image Credit: BRIXY
Why This Trend Is Growing
- Sustainable Personal Care Bars
- Opportunity to innovate personal care bars that reduce environmental impact and offer customized blends and benefits.
- Water-saving and Plastic-free Products
- Opportunity to innovate water-saving and plastic-free products across different industries.
- Better-for-you and Better-for-the-planet Offerings
- Opportunity to innovate offerings that are both better-for-you and better-for-the-planet.
Industries Being Reshaped
- Personal Care
- Opportunity to create sustainable personal care products and eliminate waste from traditional packaging.
- Beauty
- Opportunity to create sustainable beauty products and eliminate waste from traditional packaging.
- Household Products
- Opportunity to create sustainable household products and eliminate waste from traditional packaging.
