Top 30 Hair Trends in February

From Curl-Focused Hair Dryers to Celebrity-Backed Hair Care Lines

These February 2023 hair trends range from celebrity-backed hair care lines to curl-focused hair dryers.

When it comes to hair repair products, the month's most notable examples include Black-owned brand Mielle's new haircare collections, a Rice Water & Aloe Vera and Pomegranate & Honey line. While the Rice Water & Aloe Vera products help users maintain a healthy scalp and are formulated for braided hair, the Pomegranate & Honey options are formulated for curly hair. The Marc Anthony Repair Bond +Rescuplex range is another standout, working to repair damaged tresses on a molecular level.

Some more February 2023 hair trends include the PATTERN Blow Dryer from PATTERN by actress Tracee Ellis Ross. "The professional hair tool can be used to dry hair faster after a wash, to achieve that sexy blowout style, or for general styling purposes," and is equipped with curl-focused attachments.

SCORE
6.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 85%
Freshness 16%
Plant-Based Essential Scalp Treatments
CATEGORY
Fashion
Plant-Based Essential Scalp Treatments
Gentle Plant-Based Haircare
CATEGORY
Fashion
Gentle Plant-Based Haircare
Stem Cell Scalp Serums
CATEGORY
Fashion
Stem Cell Scalp Serums
Metal Detox Concentrated Oils
CATEGORY
Fashion
Metal Detox Concentrated Oils
Refreshing Leave-In Hair Treatments
CATEGORY
Fashion
Refreshing Leave-In Hair Treatments
Growth-Boosting Hair Masks
CATEGORY
Fashion
Growth-Boosting Hair Masks
Naturally Infused Haircare Products
CATEGORY
Fashion
Naturally Infused Haircare Products
Accessible Reparative Haircare Products
CATEGORY
Fashion
Accessible Reparative Haircare Products
Volume-Enhancing Haircare Products
CATEGORY
Fashion
Volume-Enhancing Haircare Products
Updated Haircare Product Lines
CATEGORY
Fashion
Updated Haircare Product Lines
Usable Human Hair Materials
CATEGORY
Eco
Usable Human Hair Materials
Salon-Quality Haircare Products
CATEGORY
Fashion
Salon-Quality Haircare Products
Actress-Backed Haircare Collections
CATEGORY
Fashion
Actress-Backed Haircare Collections
Concentrated Leave-On Hair Serums
CATEGORY
Fashion
Concentrated Leave-On Hair Serums
Volume-Boosting Haircare Formulas
CATEGORY
Fashion
Volume-Boosting Haircare Formulas
Haircare Influencer Ads
CATEGORY
Fashion
Haircare Influencer Ads
AI Hair Analysis Tech
CATEGORY
Fashion
AI Hair Analysis Tech
Vinegar Hair Rinses
CATEGORY
Fashion
Vinegar Hair Rinses
Celebrity-Backed Hair Masks
CATEGORY
Fashion
Celebrity-Backed Hair Masks
Gentle Ammonia-Free Hair Colors
CATEGORY
Fashion
Gentle Ammonia-Free Hair Colors
Fibrous Hair Masques
CATEGORY
Fashion
Fibrous Hair Masques
Sustainable Personal Care Bars
CATEGORY
Eco
Sustainable Personal Care Bars
Workout-Specific Haircare Series
CATEGORY
Fashion
Workout-Specific Haircare Series
High-Gloss Blonde Toners
CATEGORY
Fashion
High-Gloss Blonde Toners
Rice Water Haircare Treatments
CATEGORY
Fashion
Rice Water Haircare Treatments
Rosemary-Infused Haircare
CATEGORY
Fashion
Rosemary-Infused Haircare
Curl-Focused Blow Dryers
CATEGORY
Fashion
Curl-Focused Blow Dryers
All-Natural Scalp Serums
CATEGORY
Fashion
All-Natural Scalp Serums
Smart Scalp Care Devices
CATEGORY
Tech
Smart Scalp Care Devices