Achieving salon-quality results from the comfort of home between professionals treatments just got a lot easier for consumers thanks to the new TRESemmé Pro-Infusion collection. The haircare product range has been described as a protein water-inspired wash and style regimen -- a first for the brand -- that will aim to deliver silky, smooth and supple hair with salon-inspired quality. Featuring Coco-Proteinize, the products also boast additional ingredients like niacinamide, hyaluronic acid, biotin and more, depending on the product.
The TRESemmé Pro-Infusion collection is formulated with different needs in mind, which is reflected with the Volume, Color, Curls or Smooth, depending on the variety. The products are positioned as a great option that won't break the bank, but will provide impressive results.
What's Driving This Trend
- Protein Water-inspired Haircare
- Opportunity to innovate with protein water-inspired haircare that delivers salon-inspired quality results from home.
- Personalized Haircare Products
- Opportunity to create customized haircare products for specific needs or hair types, like TRESemmé Pro-Infusion's Volume, Color, Curls or Smooth.
- Affordable Salon-quality Haircare
- Opportunity to offer consumers salon-quality haircare products that are affordable and accessible for home use.
Who This Affects Most
- Haircare Industry
- Opportunity for the haircare industry to expand its reach and offer innovative products that enhance the salon experience from home.
- Personal Care Industry
- Opportunity for the personal care industry to incorporate advanced ingredients and personalized options into their product lines.
- E-commerce Industry
- Opportunity for the e-commerce industry to capitalize on the growing demand for affordable salon-quality haircare products and offer a convenient purchasing experience.
