Styling-Focused Hair Collections

The Nexxus Styling Collection Offers Effortless, Healthy Looks

The Nexxus Styling Collection is here to change the game, bringing salon-quality styling with the health of your hair at the forefront. Whether you’re perfecting a sleek bun, embracing frizz-free curls, or achieving voluminous 90s-inspired blowouts, Nexxus delivers the tools you need without sacrificing hair integrity.

At the heart of this collection is StyleProtect Technology, a breakthrough innovation designed to protect strands from heat, humidity, and damage while keeping styles locked in place. From the 'Slick Stick' for taming flyaways to the 'Epic Shine Anti-Humidity Spray' that adds weightless gloss, each product is formulated for long-lasting results without stiffness or buildup.

The collection also features the 'Volumizing Mousse,' 'Blow Dry Frizz Control Cream,' and 'Prep & Protect Heat Defense Spray,' all designed to create trending looks while ensuring your hair stays strong and vibrant. With color-safe, frizz-fighting, and humidity-resistant benefits, this launch is a must for beauty lovers who demand both style and hair health.
Available now at major retailers, the Nexxus Styling Collection brings professional-grade performance to your everyday routine.

Image Credit: Nexxus

Protective Styling for Hair Health
A focus on protective styling products offers innovative solutions that maintain hair health while achieving popular looks.
Multi-benefit Hair Products
The emergence of multi-benefit hair products that combine styling and health protection presents opportunities for consumer convenience.
Humidity-resistant Hair Solutions
With increasing demand for humidity-resistant solutions, brands are innovating to offer products that fight frizz and enhance hair aesthetics in challenging environments.
Salon-quality At-home Hair Care
Innovations are allowing consumers to achieve salon-quality hairstyles at home, merging professional results with daily convenience.

Where This Applies

Haircare
The haircare industry is experiencing a shift towards formulations that combine styling prowess with health-conscious ingredients.
Beauty and Personal Care
Beauty and personal care sectors are innovating by integrating edge-cutting technologies that align consumer desires with advanced hair treatment options.
Consumer Retail
Consumer retail is expanding with strategic product placements of advanced styling collections that align with current beauty trends.
SCORE
6.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 78%
Activity 79%
Freshness 42%