The Marc Anthony Repair Bond +Rescuplex collection is a series of haircare products formulated with the needs of consumers in mind to help them access premium options at a competitive price point.
The haircare products are meant to disulfide hair bonds, while also reinforcing and protecting tresses on a molecular level. The products include the Dairy Care Shampoo, Daily Care Conditioner, Concentrated Hydrating Mask and Repair & Protect Leave-In Treatment. The products are being rolled out at Walmart, CVS Pharmacy and Rite Aid where each one is priced at $9.99.
Vice President of Brand Marketing at MAV Beauty Brands Mina Kim commented on the Marc Anthony Repair Bond +Rescuplex collection saying, "At a time when consumers are making more discerning choices with their spend, we want to ensure everyone has access to a salon quality bond repair solution. I am thrilled with the amazing consumer feedback and clinical testing results that prove you don't need to spend a lot to get true disulfide bond repair.”
What's Driving This Trend
- Affordable Bond Repair Products
- The Marc Anthony Repair Bond +Rescuplex collection demonstrates disruptive innovation opportunities in the affordable bond repair products trend.
- Disulfide Bond Repair
- Disulfide Bond Repair is a trend that offers disruptive innovation opportunities, as seen in Marc Anthony Repair Bond +Rescuplex collection.
- Molecular-level Haircare Products
- The Marc Anthony Repair Bond +Rescuplex collection is an example of disruptive innovation opportunities in the molecular-level haircare products trend.
Who This Affects Most
- Haircare Industry
- The Haircare Industry can benefit from the affordable bond repair products trend demonstrated by Marc Anthony Repair Bond +Rescuplex collection.
- Beauty Industry
- The Beauty Industry can take advantage of the disulfide bond repair trend exemplified by the Marc Anthony Repair Bond +Rescuplex collection.
- Retail Industry
- The Retail Industry can capitalize on the molecular-level haircare products trend, as demonstrated by the Marc Anthony Repair Bond +Rescuplex collection.
