Tresemmé has launched updated packaging and formulas for its best-selling haircare line, providing consumers with an “improved” recipe that comes neatly packaged in newly designed bottles of varying sizes. Tresemmé’s ‘ProStyle’ technology helps fortify the hair and protect its internal structure, helping fight against breakage.
Tresemmé is now expanding its Wash and Care line to include ‘Beauty-Full Strength,’ which is designed to aid customers worried about hair loss. Regular usage of the ‘Beauty-Full Strength’ regimen "may result in up to 99% less hair on consumers' hairbrushes," thanks to Tresemmé's ProPlex Fortifiant technology.
The brand has also introduced the 300ml, 680ml, and 900ml bottles, with the brand’s ‘Pro-Collection’ range transitioning to solely 680ml sizing. The new Tresemmé line is available online and in-stores now.
Image Credit: Tresemmé
Key Themes Behind This Trend
- Upgraded Haircare Formulas
- By upgrading product formulas with protective technology, brands can potentially reduce hair damage and loss, providing a disruptive innovation for the haircare industry.
- Innovative Packaging Design
- New packaging designs, varying bottle sizes, and packaging transitions can aid in brand differentiation and may disrupt established norms in the haircare industry.
- Emphasis on Hair Loss Solutions
- By addressing hair loss concerns directly, brands can tap into a large potential consumer base and differentiate themselves from competitors in the haircare industry.
Where This Applies
- Beauty and Personal Care
- Innovative formulas, packaging design, and hair loss solutions can potentially disrupt established norms within the beauty and personal care industry.
- Retail and E-commerce
- New packaging designs, varying bottle sizes, and packaging transitions can potentially create opportunities for e-commerce and retail businesses to differentiate themselves in the haircare industry.
- Health and Wellness
- Brands focused on hair loss solutions can potentially tap into the health and wellness industry by addressing a consumer base concerned with overall hair health.
